There are many online marketing strategies for small business and other ventures. In this case study blog article, we will talk about out list of best digital marketing strategies for growth hacking of your business and brand value.
Marketing has evolved at an extreme rate. According to some marketers, marketing has evolved much more in the last two years than in the preceding 50 years. Nowadays, most startups use internet marketing. However, not all tools available to digital marketers are equally productive. Some digital marketing methods reach the target, while others fall behind.
You must invest in this long-term digital marketing strategy. For the same, you can join a digital marketing community www.seomeetup.org or hire a professional who has a proven track record in this particular domain. It can be an expensive practice, but you cannot ignore it.
Do you have any idea which technique you should implement to help your company grow? In this article, you will read about top rated digital marketing campaigns. After reading this in-depth research paper, you will have the right understanding of promising digital marketing strategies for your business.
1. Search engine optimization (SEO)
SEO is the process of optimizing your website so that it ranks in a higher position in search engine results for relevant keywords and phrases. Therefore, the more keywords you rank for — and the higher you rank — the more people will notice your website and become acquainted with it.
What is the aim of SEO?
The major goal of SEO is to attract more traffic to your website from members of your target demographic. These are customers looking for the products and services you provide, as well as people looking for additional top-of-the-funnel content.
These terms have distinct meanings, one transactional and the other informative. They cater to your target audience, and you increase traffic to your website from relevant visitors due to such targeting. This is the best organic method, but it takes a long time – from 6 months to 10 months, depending on your SEO techniques, competition, page quality, relevancy and continuity.
Why SEO is counted as one of the best digital marketing strategies?
When it comes to digital marketing techniques, SEO is a must. It interconnects every member of your target audience, regardless of where they are in the purchasing funnel. The reason for this is that nearly every user starts their search for a new good or service with a search engine. In a long term, only white hat SEO gives the best upper standing in the competition.
You must invest in this long term digital marketing strategy. For the same, you must hire a professional who has proven track record in this particular domain. It can be an expensive practice, but you cannot ignore it.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is another popular and cost-effective internet marketing method. You’ll find PPC as one of the popular methods while getting an introduction to digital marketing strategies. PPC is a type of paid advertising technique that uses an auction-based approach.
PPC allows you to bid on the keywords for which you want your advertising to appear – your ad appears when a user’s search includes your keyword. These advertisements are shown at the top of search results, above organic listings. If any user clicks on your advertisement, you must pay for that click.
There are two main differences to understand regarding the terms.
- Impressions – Number of times your paid campaign ad is ‘shown’ or ‘displayed’ to the user
- Clicks – Number of times the user has ‘clicked’ your ad and redirected to the ‘landing page’
The best part of PPC campaign is that, in simple words, you do not spend on ad space and visibility; you pay only for click. PPC can involve search engine advertising and social media, and other platforms.
What is PPC’s goal?
PPC attempts to attract searchers who have transactional inquiries, indicating that they are ready to purchase your items or services. When people click on your ad, the site will send them to your landing page, where they’ll see a call-to-action (CTA) to convert, whether by purchasing a product, signing up for an email subscription, or doing another action.
To make it robust, you must make sure that in your ad copy, you have taken all relevant keywords, phrases, trending long tail keywords and other related things. To search proper text content, you can use mix of paid and free keyword research tools. Some of the leading names are Google keyword planner, ubersuggest, ahref, semruch and moz.
Why PPC is used as a digital marketing strategy?
PPC is among the most cost-effective types of sponsored advertising.
PPC is a beneficial online marketing technique for many firms who are just starting with digital marketing or seeking a fast boost. It uplifts your website to the top of search results, which might be beneficial if your company’s organic search result rating is many pages below. All paid campaigns also helps in long term for organic search and brand building.
3. Content marketing
Content marketing is another popular internet marketing method used by businesses nowadays. Your company’s content marketing strategy focuses on reaching, engaging, and connecting with customers through content. Users benefit from this material, including videos, blog entries, infographics, and more.
However, it is not a sales copy; rather, it is informational. You can call it as ‘hidden sales technique’.
Whatever format you use for your information must be relevant and valuable to your audience. You want to develop unique and high-quality material that consumers want to share with their friends, relatives, coworkers, and other social network members. It can be TV ad, carousel, social cause or any other broadcasting medium.
What is content marketing’s goal?
As a digital media strategy, the main purpose of content marketing is to deliver meaningful information to your target audience, boost traffic, and produce conversions. Technically, content marketing primarily focuses on optimizing your content for search engines to increase your presence in search results.
It can be of video or text format. Both helps for user engagement, recall value and brand positioning among the peer. It can be expensive excercie, if it is outsourced.
Why content marketing is used as a digital marketing strategy?
Content marketing is a sensible digital marketing approach since it can engage with people along the purchase funnel and quadruple website conversion rates. The best thing is that it is 62% less expensive than conventional marketing methods.
In a nutshell, it is an integra part of best digital marketing strategies. All these creates 360 degree eco-system for your brand and capture user’s attention and curiosity.
4. Email marketing
One of the most cost-effective online marketing tactics is email marketing. Email marketing focuses on both; maintaining current consumers and acquiring the new ones. It’s a great way to raise brand recognition, keep your company top-of-mind, and encourage repeat purchases.
Developing and improving your campaigns and expanding your audience are essential components of email marketing. Like content marketing, it relies on providing consumers with valuable information – otherwise, they would unsubscribe. While these people may not require your services or goods right now, they will remember your brand when the time comes to make a purchase. They will be more likely to pick your firm when they are ready to buy since they know your brand.
One advantage of this method is segmenting your audience and tailoring your email messages. Targeting example, you might develop a campaign for consumers who purchased a specific product or visited a specific homepage.
What is email marketing’s goal?
The primary objective of email marketing as a digital marketing campaign is to stay on the minds of potential consumers while also providing current clients with useful information, such as relevant industry news and tailored content, such as product coupons, to keep consumers coming back.
Make sure to not get into the spam list. You just can’t hammer your audience with irrelevant contents and images. You must decide the monthy calendar and stick to it to take full benefit of this digital marketing campaign.
Why email marketing is used as a digital marketing strategy?
When it comes to email marketing, there are several advantages. As a result, email marketing is used by more than 80% of organizations, ranging from manufacturing operations to retail stores to technological firms. It is cheap, goes to wide array of your customers easily and can easily be monitored.
You can judge the performance by digging into analytics and back end tools. It will give you proper insights regarding customer behaviour and likings. Such analysis will help you to make better campaigns.
Conclusion
Digital marketing is one of the most effective strategies to reach new consumers and achieve corporate objectives. Furthermore, it provides several tactics, ranging from video to email to social media, to help you achieve your specific objectives. It is the way to go if you want to improve sales, income, awareness, or loyalty.
The effectiveness of your digital marketing tactics is dependent on their creation and implementation. It is a continuous process. If you don’t want to go for paid, search on YouTube regarding free digital marketing courses. From them, you can learn in-depth about various marketing strategies.