In the latest VFX news of acquisition and merger, ftrack acquires Cospective.
Stockholm, 6 November 2019 – ftrack, creator of the production tracking and media review platform for creatives, today announces the acquisition of Cospective, creator of the Academy Award and Emmy-winning synchronized remote review tool cineSync. The acquisition happened after Alfvén & Didrikson invested $3.5 Million into ftrack for fast expansion.
ftrack and Cospective have enjoyed a close working relationship since 2015, and have already developed a deep integration that links ftrack with cineSync. This acquisition enables Cospective and ftrack to work even more closely in the pursuit of better, faster, and simpler workflows. Together, the companies will bring new innovations to market, strengthen the review capabilities of the ftrack ecosystem, and capitalize on the industry-leading technology that Cospective has built over the past 14 years.
Fredrik Limsäter, CEO at ftrack, comments: “We respect Cospective not only as a creator of highly regarded products but also as a group of collaborators and individuals. We have worked with Cospective and their review solution cineSync for many years and have come to esteem the team’s professionalism and creativity. We’re excited to welcome such accomplished media experts to the global ftrack organization. Cospective shares ftrack’s aspirations in creating better workflows for creatives; together, we can complement one another’s work and build even better, more efficient products for the industry.”
Rory McGregor, CEO at Cospective, comments: “Having collaborated with ftrack over many years, we know the company values our products, our customers, and the way we work. ftrack is committed to cineSync’s continued growth and to offering the same service that our customers have come to expect. ftrack also presents new opportunities to add features, to grow the Adelaide team, and to develop review solutions for modern workflows. We’re proud to be a part of ftrack, and we’re excited to work on great things together.”
Cospective will remain based in Adelaide, Australia and will continue to develop and support cineSync and Frankie, including maintenance of integrations with third-party software vendors.
In the short term, this acquisition will enable Cospective to offer around-the-clock, 24-hour product support via the global ftrack organization. In the longer-term, the acquisition will supply Cospective with additional resources to further develop features and workflow solutions with a clear focus on media review and approval. For ftrack, access to the cineSync team will drive new technologies and innovation, strengthen the review capabilities within the ftrack product suite, and further develop the broader ftrack ecosystem.
Cospective has made a name for itself as an indispensable synchronized media review solution for film studios, TV networks and VFX houses, including Disney, Warner Bros, Paramount, 20th Century Fox, Sony, Technicolor, Deluxe, Netflix, HBO, MPC, Framestore, ILM, and Double Negative. cineSync’s media review platform has proven pivotal on notable projects such as Game of Thrones, Inception, Interstellar, Ready Player One, The Walking Dead, Justice League, Jurassic World, the Fast and the Furious films, multiple Bond films, and every entry into the Marvel Cinematic Universe.
To know more about the VFX news of ftrack acquires Cospective, check out the official report.
Watch the new cineSync showreel.
About ftrack – where creatives collaborate:
ftrack is the project management, production tracking and media review platform that teams in the creative industries use to collaborate. ftrack connects people, simplifies workflows and increases studio efficiency.
About Cospective – keeping teams connected:
Cospective develops cineSync and Frankie – visual communication tools for synchronized review of creative projects. Cospective clarifies feedback, shortens iteration cycles, and keeps teams in sync.