Advertising Media, or also known for some as attention media, refers to the different media channels through which advertising is being carried out. This is used to show advertising content delivered in various forms like text, image, voice, and video using television, the Internet, and computers. This is a channel where companies can advertise their services and products to attract customers’ attention. Learn about the top 4 Advertising Media types in this blog article.
As such, advertising media play a key role in a company’s marketing and business. Since there are a lot of companies that provide products and services, it became impossible for the clients to know all about these brands. This is the reason why companies advertise and use the media as a platform to reach customers and increase their shares.
Over time, different ways of showing ads and delivering them to customers have emerged. Depending on various parameters such as customer preferences, budget, etc., companies can pick the advertising medium they want and need in promoting their brand.
Some of these effective Advertising Media types are:
1. Mobile
With the growing prevalence and use of mobile phones, mobile advertising has become the Attention Media and an important aspect of any business. Mobile devices as an advertising medium help to capture the attention of customers by promoting their messages via SMS, chat groups on social networks, etc. Websites can be accessed from both desktop computers and laptops and smartphones, so sometimes the Internet and mobile media overlap.
It has been the first point of contact to any user now-a-days. Your website must be mobile responsive to get full benefit of it.
2. Online Media
As Internet penetration has increased, businesses have started using online media to promote themselves through advertising. People connect to the internet through social media, browsing websites, and more. This allows businesses to serve customers using soical media advertising. Online advertising, blogging, content advertising, affiliate marketing, everything is done online in this medium. The most famous are Twitter ads, Facebook ads, Instagram ads and Pinterest ads.
If you are strong on online medium, you can invest little in BTL marketing campaigns. Googly My Business is the best tool to create strong online business presense and boost your sales. You must revolve your marketing strategy towards it. It is one of the most recommended and ffective Advertising Media types.
3. Broadcast Media
Television and radio are two of the most important means of advertising known as broadcast media.
TV commercial has become a very important advertising tool for businesses. Businesses can target series, reality shows, sporting events, live events, and more, and be shown on television as they understand the demographics of the viewers. With a huge range of variety of channels, television caters to a lot of watchers making it a top platform to advertise. Ad placements are sold by broadcast companies and channels based on the popularity of TV shows, TRP, etc. OOH (Out Of Home) advertisiting is also a popular one.
On the other hand, as a marketing and advertising tool, radio is the most economical tool a client can have. Radio is a good advertising tool because it is widespread and easy to purchase. Radio allows businesses to reach a wide audience. Radio is a great way to advertise based on your chosen audience in geographic segmentation because it caters to the needs of a specific city or region.
4. Print Media
Advertising media such as newspapers, magazines, leaflets, brochures, billboards, direct mail, and other printed publications belong to the print media. With the wide reach of print media, it has become a popular advertising tool. Written journalism directed to a regional audience and published in different languages. As a result, print media can target a niche audience compared to other attention media tools such as television or radio.
It can penetrate a larger audience with proper planning and tactful marketing strategy. It helps you to establish your brand presense and increase the awareness to a huge crowd. Make sure to identify your TG (Target Group) and choose the print media accordingly.