The Virtual Assist welcomes Pranit Gedam and congratulates him for his latest venture – MobAI Cinema.
MobAI Cinema marks a new era in Indian filmmaking, where AI and creative storytelling merge to democratize cinematic experiences. In this exclusive interview, Pranit shares how his journey led to founding MobAI Cinema and Agrani Concepts & Visuals, revealing his mission to make high quality and culturally rooted cinema accessible for everyone.
The goal is do it through innovative AI powered workflows. We explore his artistic philosophy, vision for democratizing film production, the unique approach to mobile-first cinematic storytelling, and the challenges and opportunities of pioneering AI in filmmaking.
From industry misconceptions to MobAI Cinema’s audacious roadmap – including the debut horror film ‘SEVEN’, a pay-per-view platform for mobile viewers, and calls for visionary collaborators—the interview delivers a front-row seat to India’s cinematic revolution, where emotion, authenticity, and technology create lasting impact on screens big and small.
1. You had a long history in various verticals of M&E industry. Please give essential details.
I have had the privilege of working across multiple verticals of the Media & Entertainment industry. This started with Siti Cable ( Zee Network) job in late 90`s to joining a cult music magazine “RAGA TO ROCK” and then from advertising films, Games Music (Paradox Studio – Reliance Division) , music production for 2 Bollywood feature, television formats, branded content, to corporate films and corporate anthems to long-form storytelling.
Each stage of my career has sharpened my understanding of what truly connects the story with audiences – emotion, authenticity, and scale. This journey prepared me to see how technology and creativity could merge.
MobAI Cinema is the natural extension of that vision, where my years of experience converge into creating a new cinematic medium.
2. What is the vision and mission of Agrani Concepts & Visuals?
Our vision is simple yet ambitious: to redefine how stories are created and consumed in the age of AI.
The mission is to democratize cinematic storytelling – making high quality films accessible to everyone, not just audiences, but also independent creators who dream of telling stories without being limited by resources. Agrani – which means a step ahead in Sanskrit , intends to craft emotional, culturally rooted cinema with cutting-edge visual language.
We also intend to expand our horizon with a unique library for film soundtracks which creators can use as BGM and original music category from the film songs which we will create for Mob -Ai Cinema.
3. You are one of the early adopters in the genre of AI Video Generations. What inspired you?
Inspiration came from two places: necessity and curiosity.
I realized that traditional filmmaking, while magical, often creates barriers – budgets, logistics, permissions, geography. AI suddenly offered a door to infinite imagination. What inspired me most was the thought that with the right creative vision, I could design entire worlds, eras, and characters without those barriers.
It’s not about replacing cinema, but about creating a new form of it – cinema that’s fast, experimental, emotional, and deeply personal.
4. How do you maintain your own artistic voice when working with AI tools?
AI is a tool, not the storyteller.
My role is to ensure that the emotional truth of the story never gets diluted. I do this by grounding each project in strong cultural references, personal memories, and cinematic traditions I deeply admire. I often treat AI outputs like raw clay: shaping, editing, refining, and re-sculpting them until they carry my signature.
The voice is mine, AI is the collaborator.
5. How has AI changed the way you approach pre-visualization and storyboarding?
Earlier, pre-visualization meant rough sketches, mood boards, or animatics. Today, AI allows me to generate fully cinematic sequences that feel like finished films – long before production. This doesn’t just help me as a creator, it inspires collaborators, investors, and even the audience to see the vision clearly.
Pre-visualization has evolved from being a “tool” into being a stage of storytelling itself.
6. Let us know about your workflow towards creating and producing MobAI Cinema .
I use a hybrid workflow. This approach gives me flexibility – from concept design to final cinematic output. The strength lies in not depending on one tool, but weaving multiple together like a true production pipeline.
My workflow is designed like a traditional film production, only with AI as an extended crew member.
- Planning & Screenwriting: At the planning stage, I use AI as a collaborative partner to develop characters, maintain story continuity, and design storyboards. It helps me preserve rhythm and cinematic detail across narration, dialogues, and shot breakdowns—almost like having a memory-keeper ensuring nothing gets lost in the process.
- Image & Video Creation: Each scene is built with the discipline of a production brief—framing, lighting, lens choices, costumes, even color references. The output isn’t random visuals but carefully directed material that already carries the cinematic DNA of the story. By layering different processes, I can achieve everything from intimate character moments to large-scale, VFX-driven spectacles—while keeping character continuity and emotional depth intact.
- Music & Sound: Our music production for MobAI Cinema is rooted in the traditional style of composition and programming. We design original lyrics, melodies, and scores in-house, while AI serves as a creative enhancer- helping us explore variations and expand productivity. Sound design, however, is entirely traditional: every SFX is created and placed frame by frame, ensuring a handcrafted, immersive soundscape that aligns with cinematic standards.
- Editing & Post-Production: The film takes final shape in post. We follow the discipline of widescreen editing, fine-tune color grading for consistency, and craft subtitles that preserve cultural and emotional nuances. This stage ensures every fragment—visual, sound, and story—feels part of a single cinematic language. DaVinci Resolve 19 Studio is my hub for editing and post.
In short, AI does not replace the filmmaker. It extends our reach, accelerates experimentation, and sharpens detail—while the heart of MobAI Cinema remains rooted in the traditional craft of filmmaking.
7. What are the misconceptions of AI in filmmaking?
The biggest misconception is that AI kills creativity.
The truth is the opposite – AI frees creativity. It removes friction, allowing storytellers to dream bigger and faster. Another misconception is that AI films are “soulless.” But cinema has always been about the human inside the technology — whether it was cameras, CGI, or editing software.
AI is just the next evolution. The emotion still comes from the storyteller.
8. Why is MobAI Cinema not stepping into the micro-drama race when most creators and platforms are producing Korean-dubbed or adapted micro-dramas? How is MobAI Cinema different?
At MobAI Cinema, we believe cinema is not about shrinking stories into snackable formats—it’s about expanding emotions within every frame. While the world is racing towards micro-dramas, often adapted or dubbed from existing templates, we see a creative gap: the absence of original, cinematic storytelling crafted specifically for mobile audiences.
Our focus is on 20-minute widescreen cinematic experiences. Not vertical clips. Not “shorts” that vanish from memory the next day. But stories that feel as grand, emotional, and layered as a feature film—only distilled into a sharper, more immersive runtime. We call it cinema without compromise.
Unlike micro-drama formats, which are designed for quick consumption, MobAI Cinema is designed for lasting impact—preserving epic visual depth, sound design, and storytelling integrity within the mobile screen. We are not competing in the micro-drama race; we are building a new lane altogether: cinematic revolutions in 20 minutes.
In short, while others adapt, we originate. While others shrink cinema, we reimagine it for a new medium. That’s how MobAI Cinema stands apart.
9. Please share in detail about your AI-powered cinematic universe: MobAI Cinema.
MobAI Cinema is the world’s first AI-powered short film platform designed for mobile-first audiences. We create 5–20 minute cinematic films across genres, optimized for the emotional rhythm of mobile viewing. It’s not about copying big-screen cinema, but about inventing a new hybrid: “cinema that fits in your pocket, yet feels larger than life.” Every film is generated, designed, and refined using AI, but rooted in authentic storytelling — all genres.
The dream is to reach that one individual who has never experienced cinema on mobile before, and make them feel the magic in the palm of their hand.
10. Can you share the list of upcoming AI movie titles of MobAI Cinema, genre-wise?
Right now, our full creative focus is on our debut release — SEVEN, a 20-minute emotional horror built entirely with AI. Watch the unreleased trailer here:
It’s not just another short—it’s an immersive widescreen experience crafted for mobile, where audiences can literally hold a theatre in their hands and step into a cinematic world through headphones.
While SEVEN is our launchpad, it’s only the beginning. We already have multiple films in development—each more story-driven and visually grander—across genres like folk-horror, mythic sagas, thrillers, and deeply emotional human dramas. But for now, all our energy is channelled into ensuring SEVEN makes a powerful first statement.
We are also building towards a unique hybrid model of cinema—where traditional artistry meets AI-driven production. Our future roadmap includes collaborations with established artists, experiments with virtual cinema production, and new storytelling formats that can redefine what cinema means on a mobile screen.
These films are not random experiments — they are structured like a cinematic slate, each carrying a unique visual and emotional identity.
10. What’s next?
The next stage is scaling MobAI Cinema into a full-fledged platform with a pay-per-view model — ₹10 per view — accessible to every Indian with a smart mobile phone. Later, we aim to move into a subscription model. We want to be the first to reach audiences who’ve never consumed cinema this way before. Long-term, MobAI Cinema will become a creator’s playground — where independent storytellers can plug into our pipeline, use our AI workflows, and distribute films to a global audience.
And most importantly—we’re keeping access democratic. Our films will be available directly on www.mobaicinema.com, where anyone can simply scan, pay ₹10, and watch 4K cinema on mobile. We believe big-screen emotions should no longer be locked behind ₹300 tickets.
MobAI Cinema is not chasing trends—it’s building a new cinematic revolution, one 20-minute epic at a time.
11. How do you see MobAI Cinema fitting into India’s entertainment landscape?
India has always been a cinema-first country, but access has been uneven. Multiplexes are urban; OTTs are subscription-heavy. MobAI Cinema bridges the gap by offering cinematic experiences at the cost of a chai — directly on mobile phones. It’s a cinema for the masses, powered by technology.
12. How do you balance experimentation with audience appeal?
Every MobAI Cinema film experiments with form, but never with emotion. Our audience may watch on a small screen, but they want big feelings — fear, laughter, nostalgia, awe. That’s our compass: emotions first, technology second.
13. MobAI Cinema is clearly a passion-driven venture. Right now, is it self-funded, or are you also looking at external collaborations and investors to expand?
At this stage, MobAI Cinema is completely self-driven and independent. We’ve built the foundation, created the first film, and launched the platform without any external investment. But we also know that to truly scale this vision—whether it’s producing multiple films simultaneously, expanding technology infrastructure, or marketing globally—we need strong partners.
That’s why we’re opening the doors for early-stage investors who see the potential of AI-powered cinema from India. This is not just about funding movies—it’s about being part of a new entertainment ecosystem that blends storytelling, technology, and accessibility in a way no one has done before.
We believe the first investors in MobAI Cinema will not only get to shape the creative revolution with us but also participate in building what could very well become a new category in global entertainment. For us, it’s not just funding—it’s about finding visionary partners who want to co-create the future of cinema.
MobAI Cinema stands at the forefront of a new cinematic revolution in India, merging traditional artistry with cutting edge AI to create immersive, mobile first film experiences. As Pranit Gedam’s journey reveals, this vision is not just about technological innovation but about restoring emotional depth, authenticity, and accessibility to filmmaking for creators and audiences alike.
In a content landscape where global giants like Netflix push boundaries with ambitious productions such as The Eternaut – a show that leverages generative AI to reimagine visual storytelling—MobAI Cinema defines its own path by focusing on original, culturally rooted narratives tailored for Indian audiences. While Netflix’s experimentation with AI powered The Eternaut illustrates the worldwide shift toward digital-first entertainment, MobAI Cinema’s commitment to 20-minute widescreen films, pay-per-view access, and support for independent storytellers shows how local visionaries can shape the future of cinema for the masses.
Ultimately, MobAI Cinema isn’t chasing fleeting trends—it is creating a platform where impactful stories meet technology, enabling passionate filmmakers and everyday viewers to hold the magic of cinema in the palm of their hand.