Instagram is growing tremendously among businesses with new updates and features. The count of Instagram users is getting increased day-by-day, which provides an excellent way for business people to develop their brand. Instagram is mainly a photo-sharing application to engage your followers and gives plenty of opportunities to share your memorable moments in different ways.

The recent popular update on Instagram for editing and publishing a video is the Instagram Reels. Instagram introduced the reels feature in August 2020, which reached out to many people in an engaging way. Check out our guide of all you need to know about Instagram Reels.

What is Instagram Reel?

Reels are a new and engaging way to create short-clip videos for a period of 15 to 30 seconds. It is an inbuilt tool on Instagram similar to Tik Tok but with a slight difference that reels get displayed on your feed, bio page and explore page.

Creating a fun video provides a way to connect with your audience quickly and attract them to view your profile. You can do edits by adding trending music on the videos and create a positive vibe among your followers. These features attract many entrepreneurs and business people to give some valuable tips to their products in order to expand their sales platform.

Why to use Reels?

Reels play a very important role in your audience’s attention. Not only posting content on feeds, stories, and IGTV will improve your brand awareness, but also giving a short, fun video will grab your followers’ attention easily.

People around the age of 35 use Instagram most frequently for relaxing purposes. Creating a video in a fun way will bring more people. Reels are the middle of Instagram stories and IGTV because stories allow a short video but last for only 24 hours, whereas IGTV gives a long video format. But reels will enable you to make a video clip for 15 seconds as of stories but lasts in your feed for longer as of IGTV.

How to use Reels for Business?

Reels will be an excellent place for small businesses to explore their product, increase their followers, and have higher engagement. The average use of Instagram increased by 3.5% after the launch of Instagram reels.

Here are the simple ways explained about the importance of growing your business by using reels.

1. Share an educational video:

The best way to start using reels is by creating an educational video clip about your product in a creative way. Giving a standard video description will not improve the views on the reels page. So, create a short-clip video creatively explaining the procedure of using your product that attracts many people to view and follow your page.

Reels provide a timer option to speed up or speed down your video. It helps to make a step-by-step tutorial video that really works well on entertaining media. There are a lot of chances to see your video by new audiences other than your followers. Check out these top 7 online free and paid video editors for Instagram.

2. Bring out your products to on-screen:

The most important strategy to create brand trust among audiences is to show your products on screen. While seeing your products visually, it creates a strong relationship between your followers and increases brand trust. Each and every product will have some benefits and the best features. After knowing the best part of your product, shoot a video showing those benefits to audiences in a positive and engaging way.

Prepare demo videos for using your product and get the videos from your customers by using your product providing a great way to boost likes count on your Instagram reel. Providing these types of videos will surely increase your sales.

3. Prepare content inspiring your audience:

Another way to engage your audience with your reels is by providing inspirational content useful for your audience in their daily life. Many people follow an account only if the content and behavior inspire them.

Make the audiences get attracted by your content by providing valuable tips relating to their life. Shoot a video to improve your follower’s health in the physical form relating to your product. It creates a positive impact on the audience’s mind and keeps tracking your profile regularly.

If your video brings some positivity while trying it by any of your audience, then undoubtedly, your brand will reach a peak with the help of reels.

4. Show behind the scenes:

Capture the video behind showing your product. Make visible to your followers about the operating procedure for building your product or your business. Also, share the standout and memorable moments happening in your workplace that may be any celebrations or winning moments. If you plan to introduce a new product, show your audience the making procedure and interact with them to guess that product.

Since reels reach out to large people, bring out your employees’ unique talents and share the video with your audiences. Make your video fun by showing up the bloopers video to your followers and keep engaging your product with your audiences.

5. Come up with trending content:

Using reels will let you know the trending content on Instagram. If you find any memes, music, or challenges trending on Instagram, participate in those content related to your business.

Notice the content used in the engaging post by your influencers, and start using the technique in your reel content to increase your follower’s engagement. If your business is related to any of the style accessories, it will be very useful to use the trending content to grab your follower’s attention to your product.

6. Post on your stories and feeds:

After making a reel content, to make your video more popular among your followers, use the tactic to post on your Instagram stories and on your feeds. Usually, stories play a vital role in interacting with your audience directly. Your followers can easily view your post since it is displayed on the top of your follower’s home page.

If your reels display on your feed, there will be more chance to view your video by your followers just by scrolling their feed. Using this method, gain more likes for your videos and increase brand awareness among your followers.

7. Create reels with inbuilt effects:

Instagram provides the most effective inbuilt feature in reels, and start using this to create magic in your video. While creating reels, you will find the features on the left side of your reels creation page. The features adding to your video include,

• Audio – You can use this audio effect only if your account is a personal account. The person with a business account can’t use this feature, but they have the option to use original audio in their videos.
• Speed – While recording a video, you can speed up or slow down your video by using the speed option.
• Effects – Instagram provides various filters for your video while clicking on this effect option.
• Timer – It is the hand-free option to shoot your video on your own by providing a countdown before shooting a video.
• Align – This option allows you to create a video with a smooth transition. If you record a part of the video before the record of another part, it automatically shows the align option to have the video in one reel.

Using these options gives a perfect outfit for your reel video and provides greater exposure increasing likes and views for your reel video.

Conclusion:

Undoubtedly, Instagram Reel will grow your brand popularity and increase your brand awareness in a significant way. Reels have become trending on Instagram because of their engaging content in a very short period. Use this great opportunity to stay ahead of your competitors by preparing fun and engaging content. Follow the above ideas to reach higher in your business quickly.

Author bio:

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.