Every year, industries that rely on creating entertainment for customers need to make sure they are adding something new. Whether this is capitalizing on the latest popular gaming trends, such as hyper casual games or battle royale, or whether it is simply focusing on the platform that people want to engage with, such as mobile. It has carved a new niche and that is the use of Animation in online casino industry.
The online casino market is expected to reach $92.9 billion by 2023 and use of animation will be a key factor for its growth story. It can be used to create immersive and engaging experiences for players, and it can also be used to promote online casinos and their games. It helps to give users the latest in cutting edge experiences to gain new customers, and keep their existing ones happy.
Learn how eye catching Animation is must for growth of online gambling / casino industry.
1. Animation in slot gameplay
Slots are one of the most popular casino games, and animation plays a big role in making them so engaging. Slots use animation to create immersive and exciting game environments, as well as to animate characters and objects in a way that is both realistic and engaging.
A study by CasinoSeeker says that Animation in online casino ad attracts 67% of online players. The traditional three-or five-reel slot games are animated, which allows the games to take on more immersive themes. These can be as broad as Greek mythology, Ancient Egypt, or the Vikings, or as niche as the Batman series of the 1960s.
It can also be used to animate characters and objects in a way that is both realistic and engaging. This helps players to connect with the characters in the game and feel like they are interacting with the objects in the game world. It is often used to create bonus features in slots, such as free spins, multipliers, and wild symbols. These bonus features can add excitement to the game and give players the chance to win big.
For instance, Rabcat Gambling are a slot game developer that is known for creating thrilling animations to go alongside traditional gameplay. Their Mining Fever game incorporates the use of dynamite to create explosive graphics, while Castle Builder allows you to build a makeshift castle as you progress through the levels. This shows that animation could be used to give an extra layer to slot games, while also adding narrative elements to previously one-dimensional (in all sense of the word) titles.
2. Animation in table games
Table games are a staple of the online casino industry, and animation is playing an increasingly important role in them. Table games are increasing the variation in the animation involved, especially with so many players opting for live casino games. The table games should provide a tense and exciting experience, which can be aided by graphic work. Some offer a simplistic, sleek form of design, while others can show animated hands and those of your opponents.
Some people prefer the simple style and just want the gameplay, while others expect a level of animation that befits the site’s commitment to growing technology in the gaming industry. To mention the use of Animation in online casino brand, Microgaming offers a wide range of takes on online poker games, such as side games and their Fish Party Sit & Go. These are demonstrated via visually engaging short video ads.
Animation can be used to animate the cards and chips in table games, making them more realistic and engaging. This can help players track the action more easily and make the game more exciting. To create a more social and interactive experience, avatars can also be made.
It can be used to create story-driven table games, which can add another layer of excitement and engagement for players. For example, an animated blackjack game could be set in a 1920s gangster movie. It can also be used to create educational table games, which can help players learn about the rules of the game and how to play better. An animated poker game could allow players to bluff and show emotion, which can add an extra layer of strategy and excitement to the game.
3. Animation in action
Animation is used to give something extra to standard games, and to show how digital innovations in the industry can continue to add layers to classic titles. For example, the Wild West Wilds slot features a pistols at dawn-style segment, which can help you win extra spins. These pistols are animated as you play through this cutaway, bring the whole theme to life as you spin.
Those wanting to play the slot know that they should expect Wild West-themed gameplay and have grown to expect this kind of animation in between the games. It adds an extra element of fun and excitement, while also showing that the industry appreciates the latest in digital design technology.
Today, the entire online casino gameplay is focused on animation and video graphics. Whether players want to engage with slots or poker, roulette, or blackjack, they can expect to be fully immersed into whatever title they choose Only the live versions of these classic casino games use live footage and real people – though that’s a different side of digital innovation being utilized by the industry. Vibrant video graphics and animation in online casino have helped carve a niche and to show how it could be further incorporated in the entertainment industry in the future.
4. Animation to create branded content
Animation can create a sense of realism and excitement that is difficult to achieve with traditional forms of content. For example, an online casino could use animation to explain the rules of a new game or to show how a bonus works.
Creation of the branded content via Animation in online casino industry is not a new thing. It can be shared on social media for brand recall and awareness. By using high-resolution images an animation video can be created that is smooth and fluid. It must also show a clear call to action. It can be a new offer, a limited time scheme, some bonus or anything else that can drive a user to play the game.
You must also check data analytics regarding how these animation videos are behaving online. This will help you to improve your future marketing campaigns. One of the best thing to do is to create series of animated videos that explain the rules of different casino games. These videos must be short, informative, and visually appealing. It will instantly grab user’s attention. Such things creates a great buzz for your online casino brand.