If you are looking for best Virtual Trade Show ideas, then this case study article is for you. Generally, hosting a trade show demands a lot of extra effort and arrangements. Right from making arrangements for the attendees to stay to fix a venue for the event, making a budget, and planning things accordingly, it can be quite a tedious and challenging task to perform. 

It were in the picture for a long time, but ever since the pandemic has struck the world, these are highly being used by brands and businesses to host their events as per their needs. In the current scenario, it has become the new trend & the tables have turned. Most brands and businesses have started adopting the virtual route. They host virtual trade shows extensively for various reasons, including lead generation, displaying their products and services, and targeting potential customers. 

Best virtual Trade Show Ideas for 2021

This year shall be seeing a massive increase in this domain due to its increasing popularity. As mentioned above, since hosting such event is a rather difficult task, in this blog, we shall be saying the best virtual trade show ideas for 2021. 

Without any further ado, let’s get started!

1. Host live webinars during the event

While hosting a virtual trade show, you need to ensure interaction between the exhibitors and the attendees. One great way to implement this is by hosting webinars in between the events. Webinars are shorter in time duration and are more to-the-point as compared to a standard virtual conference.

You can host a webinar by simply inviting a renowned speaker or an industry expert to brief the attendees about your new product or a feature update.

To further increase the participation of your attendees, you can conduct a small questionnaire round at the end of the webinar. This way, your attendees would be influenced to be a part of the webinar, increasing the number of participants during the session.

2. Keep products for sale during the event

Another best idea is to incorporate into your virtual trade show would be to keep the products on sale during the event. If your audience is convinced enough to purchase the product there and then, you can do so by keeping the products for sale instead of asking them to redirect to your website or some platform.

Moreover, during the event, the excitement and curiosity of the audience to try out your product would be at its peak. It may reduce after the event. Hence, you can tap into impulsive buying by motivating your attendees to purchase by displaying the product during the event.

3. Increase engagement with the Social Wall

Every event demands enough interest and engagement from your audience. You can do so by including an engaging, interactive tool in your event, and we can think of no other apart from a social wall. If you are unaware, a social wall is a collection of live or aggregated feeds from all the major social media platforms in a unified presentation. The looks of the wall can be enhanced by customizing it as per your needs and preferences.

Motivating your audience to participate and post content on social media can provide enough content on the social wall. You can do so by urging your audience to click pictures, videos, gifs, etc., during the event and post it on their social media handles.

You can aggregate the content using a social media aggregation tool and place it on a social wall. By displaying the content on the social wall in a virtual event, you will surprise and delight your audience. Moreover, it would convince the other participants to participate in the activity and create content.

4. Analyze the success of the event

Technically speaking, it is one of the best virtual trade show ideas. While selecting a platform, make sure that you shortlist an analytics option to judge the event’s performance. You should be handy with multiple verticals of data, figures, charts and other measurable tools. It will help you to calculate your ROI and success of your business. But, for all these, you must have set your goals in the advance. 

Analyzing would give you a better understanding of your attendees’ expectations and gives you an insight into the areas that need improvement and the aspects you need to be careful about during your next event. You can also take  opinion of others experts to dig meaningful insights via such huge data crunching.

Closing note

We have reached the end of the blog, and you are now aware of how important planning and execution is to host a successful virtual trade show.

As mentioned above, since hosting a virtual event can be quite a challenging task, here are the best practices that you need to keep in mind and follow during your event. Take these strategies into consideration, and you will surely be able to host such shows like never before!