You are here because you know about Instagram reels. If you don’t know also, you are in the right place. Here are the exact points on what Instagram reels are and why and how to use them for your brand or business to increase more conversions. Check our and follow our complete guide of Instagram Reels for business growth and success.
Instagram reels are the new feature that helps users to film short-term video content on the platform. This feature is similar to the TikTok platform. You can share your reels also to your feed section on Instagram. So, let’s see how to incorporate Instagram reels into your marketing strategy. Let’s begin from the scratch.
1. What is Instagram Reels?
Instagram reels are the short-term video contents that allow every user to film and edit 15-30 second videos. The reels tab on the platform allows every user to edit the video contents with in-app editing tools such as audios, texts, filters, etc. This feature follows the TikTok mode as it acquired a massive fan base. Everyone could get the Instagram reel videos when someone scrolls their feed or via the reels tab on the Instagram profile page under the highlight feature.
2. How to get it?
You can get the reels tab at the screen’s bottom in the center of the navigation bar on Instagram. It was created intentionally because every creator and user receives the reel video content quickly. While using the reels tab, you could get video content from many trending profiles on the platform. Unlike the home feed section, you can get organic content in the reels section using user’s profiles and hashtags that you follow.
Whatever you do for your Instagram reels to stand out, first, you want to spend more time scrolling other’s Instagram reels to grab the ideas. It’s the best practice and makes you go with the trend. Here are the points on how to get them.
Every video content on Instagram reels would automatically play for you, and you could scroll through the reels quickly. Bookmark the reel video if you are inspired by watching it. Just tap the three dots option at the bottom right and tap the “Save” option. So, you could get these reels to watch later in your profile.
To get every reel from a specific user, go to their profile and tap the reels tab under the highlight feature so that you can get their every active reel. If that user didn’t post any reels to date, the reels tab wouldn’t appear on the profile.
3. Complete guide of Instagram Reels For Business – step by step guide
We need to know many things accurately because the algorithm of Instagram reels is a mystery. Use following pointers to make your Instagram Reel viral and unique.
- Don’t re-use the contents from other platforms. Instagram caught every user who reposted content from other platforms like TikTok when the reels feature was introduced. Thus, Instagram penalized watermark video contents in the reels section.
- Here is how Instagram concluded the statement: “We have assured that low-quality video reels (blurred video contents) or the video contents that are re-used from the other platforms (videos with watermarks or logos) makes the Instagram reels feature less satisfying.”
- Less text is acceptable. The platform has declared that Instagram reels with more texts over video content won’t prioritize the Instagram algorithm.
- Bring Instagram reels videos with entertaining, lighthearted, and fun content. Entertainment and humor are more prioritized. You want to bring your business or brand-related content to grab more audience funnily or entertainingly. Research and follow the current trends, music, dances, etc.
- Trendy one is the audio or music used in the reels videos. You can download another video content’s sound and use it in your videos like TikTok. The sound becomes popular when massive people do this.
One great thing we like about Instagram and Reels is that you are not simply leaving while bringing new content. In simple words, the Instagram algorithm rewards you with a lot of views for IG reels if you stick to publishing video content in a trendy way.
4. How to create Reels on Instagram?
Here, you can see every step to create reels on Instagram to help your business promote your products or services.
- First, go to the reels section on the platform. Here, tap the camera option at the screen’s top right, and now you get the create option.
- Also, you could get the reels to create mode like the exact way you do for posting content to other features on Instagram. Tap plus sign (at the screen’s top right) from your feed section, and then tap on “Reel.”
- Here, you could record content via creating option or post pre-recorded content from your gallery if you need to film video content. At the same time, in the platform, hold the reels record button present in the screen’s center, like recording Instagram stories.
- Tap the gallery option at the screen’s bottom-left if you need to post pre-recorded video contents from your gallery or swipe up.
- You might cut down your video content depending on it.
5. Add music
Always remember, business accounts acquire a limited music library. Thus, you want to switch your account to creator mode if you wish to have many music options. After tapping the music option, you can get various music lists that the platform prepared for you; otherwise, utilize the search bar if you have already fixed a song for your reel video content.
You can get the audio trimmer option to limit the song sentence as you wish once you have selected a song for your videos. Check the colored limits on the audio trimmer; that’s the trending part of the song where many users on the platform used earlier.
6. Set time limit
Till now, hope you are following the guide of Instagram Reels rigorously. The time limit is a most helpful tool if you film video content within the platform. It helps select the time limit to begin your reel recording, and a pop-up appears that shows the second left for filming your reel. You can also adjust the video before posting.
Instagram wants the quality content. It must be short but engaging. The length of the video don’t solve the vision of the particular social media platform. In case, if the duration is increasing due to content, do it two or more parts. Creating such series and interlinking will give you more views and visibility.
7. Film multiple clips
This tool is the final option on your screen’s left side, so make sure to tap that before filming your next video. You need to post in a flow, even if you use multiple videos. This tool helps in aligning your new video content with your previous clip’s final frame.
This amazing tool gives you the seamless video experience. Even if the content is bulky, it solves the issue. Make sure to use this feature a lot to be aligned with guidelines of Instagram. You can also use various Instagram video editors to help you out.
8. Use filters
This is the fun part.
Tap the smiley face option on your screen’s left side, select the effect you exactly need, and begin filming. All these are AR (Augmented Reality) based filters to give a fresh and engaging mode to your regular videos. The default library has enough filters, but you can also use various third party APIs or integrations to bring in more filters.
9. Add Texts to your Reels
First, type every text you need to show in your reel. Make sure texts are fitted to the frame and bring everything short. You need to get your texts short because the reel is about only 15-30 seconds long. Once you have fixed your text, tap on it to alter the duration (text appearing and disappearing time).
You need a perfect continuity between every text that’s displayed. As mentioned earlier, please don’t use too much text on the video.
10. Publish your Reels
Once you have completed filming and editing your reels, you are ready for the uploading process. Tapping the right arrow option next to the reels record icon will get you to the preview screen for your reel.
Once you have completed your creation, tap the right arrow option at your screen’s bottom. Here, Instagram wants you to pick a cover image for your reel, or you could select from your phone gallery. But ensure that the cover image attracts more views to your reels video. And also, bring your caption attractively. Before publishing reels, the primary essential part is adding more hashtags to discover your reel video to a broader audience. Adding more relevant and trending hashtags lets your reel reach a target audience.
You could also share your reel to your feed section on Instagram. Click on the toggle option to turn this mode on or off. After publishing your Instagram reel, you can get your reel video via the reels tab in your Instagram profile.
11. Why your Business need Instagram Reels badly?
If you have reached so far, then you have grasped enough knowledge regarding complete guide of Instagram Reels for Business and how to make it. Reels are the perfect way to gain your reach. Adding Instagram reels to your content strategy reaps you with more benefits from the Instagram algorithm. Your reel’s video contents could be shown to a massive audience, which builds your brand awareness, engagements, and follower counts.
Instagram reels also feature a great way to land yourself as a leader without putting any stress on it. You don’t want to analyze your competitors on what they are doing in the reels section; instead, you could spend more time in the creator’s reels from other niches to grab ideas. If someone’s reel video topic is about “Easy ten things to ask in a conference,” then you can work with “Easy ten things to work with my business” using the exact song or dance.
With TikTok’s rise, users are longing for visually capturing content (fun and entertaining). Instagram reels give you a great chance to get personable. If you avoid Instagram reels, you might be missing out on the beautiful opportunity to bring a perfect relationship with your business or brand and develop your community.
In simple words. If you are in the eCommerce field, then reels on Instagram are shoppable. Bring them a perfect way to build sales and massive traffic in your shop.
Conclusion
These are the perfect points on why and how your business should use the Instagram reels feature. Spend more time on the reels section to get the reels’ video ideas. And also, check out your competitor’s reel videos to get an idea of how they use the feature for marketing their products or services. It helps you to skyrocket your content strategy through Instagram reels in a short time.
Author Bio:
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.