While the fashion business seems to never go out of trend, there’s no denying the competition is getting tighter than ever. And for small independent fashion brands, the battle to catch the customers’ attention is even harder. If you’re a brick-and-mortar business that just took your fashion brand online, you might find it tough to keep up with other retailers despite the convenience that technology offers.
But one key to creating a memorable experience for customers is to provide them with content that they can resonate with and finds valuable. Fashion startups may lack resources and budget, but that doesn’t mean they can establish an online presence. Boost your business’ reach and effectively promote your products by following these awesome content marketing strategies for small fashion brands.
1. Utilize augmented reality
Promoting products and services these days take advantage of innovative technologies like Augmented Reality (AR). The fashion industry became more exciting with the availability and access to augmented reality applications. This technology allows shoppers to virtually try on clothing pieces and accessories prior to buying them. Basically, the users would only need to upload their photos in the app and pick an outfit online.
Besides trying out clothing pieces, there are some AR apps that enable users to test out nail colors, experiment with makeup shades and colors, and do a makeover hairstyle. If this is something you want to have for your brand, be sure to work with a reputable app developer.
2. Produce quality images
Another critical part of marketing a fashion brand is the photos of the products. This visual content plays a significant role in catching the attention of the target audience. Never use generic stock images. Instead, take advantage of a professional product or fashion photographer who has advanced camera equipment to capture compelling and rich visual content.
Are you a jewelry store struggling to produce product images that convert? You can also consider hiring a jewelry photo retouching specialist in addition to your photographer. This can help you have more striking product images that you can publish everywhere without worrying about the quality.
3. Share styling techniques
One of the neglected tasks for apparel or fashion brands is the importance of helping their customers. What’s the best trick to reuse an old blouse? How should I put on a tie? What clothing types and colors are best to mix and match? Such questions may seem trivial, but they are actually real-life problems of millions of people around the globe.
Providing useful tips on how women and men can dress smartly, from the essential pieces to have in the wardrobe to finding the perfect coat, can help you brand kill online.
4. Create virtual fashion shows of your fashion brand
It’s pretty obvious how modern technology and marketing go hand in hand. The common focus of brands is to give customers new clothing pieces or accessories to buy on the rack. But have you thought about passionate fashionistas and shoppers who want to get sneak peeks at the new releases before hitting the racks? To appeal to this market, create and hosting virtual fashion shows is a good idea.
The traditional fashion shows typically cost brands thousands of dollars, from the promotion, the lighting, to the venue. This is the reason why smaller brands find it hard to host one. But with virtual shows, your brand can give your customers amazing sneak peeks for your line in a cost-effective way. All you need is to take photos and videos of your staff or models wearing your new designs then post them online.
5. Determine the best content channels
Lastly, you’d also want to figure out the right content channels for your fashion brand. Focus on where your audience spends most of their time or where you already have a good online presence. It’s best to check your web analytics using Buzzsumo or Google Analytics to figure out what social networks do your content pieces are being shared. You must try Instagram Reels to boost your business.
The typical information you can check includes your brand’s top content in the past year, as well as shares by content length, content type, and network. The most effective types of marketing channels your fashion startup can use include your website or blog, organic social media marketing, pay-per-click (PPC) marketing, search engine optimization, and YouTube or video.
Offer unique and creative content pieces to your customers will help you secure a position in this very visual industry. Don’t let your fashion startup get unnoticed and overpowered by bigger brands. Attract more customers and stylishly improve your fashion brand with these tried-and-tested content marketing strategies.
We hope your latest ideas of content marketing strategies for small fashion brands will help you in a way. Let us know your ideas.