Fonts. Yes, fonts!

It is one of the most critical aspect for engaging readers and hooking them on your content. But, most of the time, it is the most neglected factor. Around 98% of people work on the default fonts when working on a website or creating a business communication. Learn how to choose the correct font for your business success. You can download a font family of can create you own style. 

The right font showcase professionalism, vision of the brand and give it a distinct personality. On the other hand, a poor font choice makes it look unprofessional. You don’t stand out in the crowed. In this blog article of fonts, we will talk about how to select the best as per your business niche.

1. Branding

The first step in choosing the right font for your business is to understand the voice of your company / business. Different fonts styles can evoke different emotions and convey different messages. Each font style represents an unique persona and character. The major ones are explained below.

• Serif Fonts: One of the most basic, sophisticated and traditional font. These have a small lines or strokes which gets extended from the ends of letters. Very common use is seen in print categories including books, newspapers, and magazines. 
• Sans-Serif Fonts: On the contrary of Serif, they don’t have strokes. They represent sober and modern look. It is used in various digital media platforms, including websites, creatives of various businesses and many other modes of online publications. 
• Display Fonts: As the name suggests, these are bold, impactful and large fonts. The main use is for headlines and titles. Being a category of decorative nature, they are eye-catching. The objective is to grab the eyeballs of a reader and hook them to read ahead the entire article. 
• Script Fonts: They resembles to handwriting. Hence, they are majorly used in the scenarios like personal invitations, greeting cards, and creative artworks. Script fonts can convey a feeling of of elegance and playfulness.
• Mono-spaced Fonts: It is coined as a technical font, because each font takes up the same amount of space. It is best for technical documents and programming. They have uniform spacing, which look great in terms of efficiency and stability.
• Display Sans-Serif Fonts: As the name conveys, Display sans-serif fonts is a hybrid of Display and Sans-Serif. The combination works out as a clean and modern look. It is great for branding and marketing materials. It gives feeling of confidence and trendy look.

Choose the font that represents your business on a best level. Obviously, you should switch to different font categories as per the genre of the work.

2. Ease of reading

Readability is a crucial factor to consider when choosing a font for as per your business niche. It must be easy to read and should not cause any strain on the reader’s eyes. This is particularly important for business materials such as brochures, leaflets, handouts, standees, tri folds, presentations, and websites, where the information needs to be easily accessible to the reader. At any given point of time, it has to be a comfortable reading.

The parameters of ease of reading includes font size, letter spacing, line spacing, and font style. The standard size of main text body is 9 to 12. For heading, you can use large fonts up to 14 to 16 size.  The major goal is that the reader should be able to understand and grab the information that you want to convey. Choose a font that is easy to read, comfortable to look at, and aligns with your goals.

3. Purpose

Purpose is one of the major factor in the category of how to choose the correct font for your business success. It has be clear from the very first day. The solution is note down properly – which font to use for which purpose. Such visual representation will help your entire designing team to follow a clear path. As a result, all your creative and business communications will be seamless.

For example, a font that is appropriate for a business card may not be suitable for a marketing brochure. Similarly, a font that is appropriate for a marketing brochure may not be suitable for a business website. As you have seen above, each font style evokes a different gamut of emotions. So, you must not go blindly and mix them without any idea of chain reaction of it.   

Always consider purpose of each content and choose an appropriate font. It will help you a lot to retain your brand identity and help you to stand out from clutter. Such consistent style of typography will hammer your brand effectively. It will help you to create an unique visual identity of your business. It is a key factor for brand recognition and make it memorable to the your audience.

4. Target Audience (TG)

Your target audience (TG) should also play a role in choosing the right font for your business. As we know now that, different fonts appeals to different audiences. That’s why it is important to choose a font that connects with your TG.

For example, if you are into a business of kids clothing brand, your fonts must be playful and of having multiple colors. They must be curvy and bold to grab the attention of kids. On the other hand, if you are catering to a law brand, your font must be professional, authoritative and bold. If you cater to creative industry, your font must be visually appealing and unique to stand out in a crowd.

So, in a nutshell, always consider the age, gender, and interests of your target audience and choose a font accordingly. It helps to connect the emotions of expectations and preference. You must choose a font that represents character of your TG.

5. Consistency

Consistency is the key to create uniform and seamless visual communication. Using the same font family throughout all of your marketing materials will help to establish your brand. It also makes it easier for your audience to recognize your business. Consider using a font family, which includes multiple variations of the same font (normal, regular, thin, bold, semi bold, italics etc.) to create consistency in your communications.

Such font library helps to maintain consistency. Also, make a proper guidelines for the same. It will help a user to navigate your content easily. Such practice will create a professional look and feel. You should also monitor and try to add new variants in your font library. Such practice will help you to keep updated with the latest market trends

Conclusion

Choosing the right font for your business is an important decision that can have a significant impact on its success. By considering factors such as brand personality, readability, purpose, audience, and consistency, you can choose a font that accurately represents your business and connects with your target audience.

It is a very crucial thing for your brand success. So, take your time to evaluate all the above mentioned parameters.