Selection of proper business fonts is considered to be a prior thing when creating a company’s perception. This means one responsible for the visual constituent should be very careful. Of course, you can easily find wonderful ready-to-use sets of fonts on various online resources (Master Bundles, for instance); still, to achieve greater results, it is always important to get a little bit more acquainted with the topic.
Font is a crucial part of branding. First of all, it creates a certain appearance. Secondly, it sets the mood and kind of emotional feeling of a text fragment. That is exactly where the trick hides: you have to be attentive to fonts’ meanings. One wrong step, and instead of attracting customers you will scare them away. Take it to account when examining font deals.
The classification of fonts can be pretty diverse. Yet today we will talk about the most significant points, such as how typefaces vary from fonts, serif and sans serif fonts, and, finally, how to use them in the right way.
This blog article is dedicated regarding how to choose the best font for a business. Choosing a right font for a business can be tricky. Not only does it have to look beautiful, but correspond with the main concept of your company. So, we have prepared this article to make decision-making easier for you. Enjoy!
Typeface vs. Font
Although lately hardly anyone cares to differ typefaces from fonts, the distinction between them still does exist. Typeface refers to a specific family of fonts, while font is the variation of weights of a typeface.
For example, Arial, Times New Roman, and Georgia are typefaces. And the fonts of their families are
- Arial Regular, Arial Narrow, Arial Italic, Arial Narrow Italic, etc.
- Times New Roman Italic, Times New Roman Bold, Times New Roman Bold Italic.
- Georgia Italic, Georgia Bold, Georgia Bold Italic.
But as was stated before, those two are frequently used interchangeably.
Serif vs. Sans-Serif
Here everything is clear from the name. Some fonts have little decorative dashes at the loose ends of letters and others do not. Serif fonts are regarded as ornamental, even picturesque in some way features, while the sans serif fonts are more contemporary, which is put by their modesty and precise ends.
They both are suitable for business purposes and even can be mixed and matched together, yet express different things. The letters with strokes are commonly associated with serious, formal or academic designs. And letters without them seem more informal, digital, and progressive.
How to choose the Greatest Business Fonts for Your Company
Now let us give you some pieces of advice as to practical usage of business fonts.
- Use only several fonts. Preferably no more than two, three tops. This will save the design from being too complex and allow it to be more comprehensive.
- Use the tone of the font so that it emphasizes the main concept of your enterprise.
- In case you drive for more subtle clientage, it is better to choose one of serif fonts. If you want to keep it casual, rather use sans serif font.
- When applying two fonts try to use one serif and another sans serif. It will add a needed contrast and separation of sections as well.
- Do not use way too fanciful fonts: they might be hard to read. It should be equally readable on any type of screen, whether mobile phone or PC.
- Use those five tips, they surely are going to come in handy when reflecting your brand values by means of fonts.
Summary
Choosing a business font is like picking a personality for your company. It can be elegant (i.g. serif font) or progressive (i.g. sans serif font). It can be stable (i.g. regular font) or expressive (i.g. bold font). There are many more variations, with the help of which, you might not only demonstrate specific meanings of a brand but also make it stand out at the market.
We hope that our case study article of how to choose the best font for a business will definitely help you.