Video advertisements are incredibly effective marketing tools. They can present a lot of information about a product in a concise amount of time, getting their message across to customers who might not typically take the time to read articles or blog posts about them.
Furthermore, this kind of video markeitng tool work because they are visual and audio, which capture customers’ attention much more than text can. They’re also able to draw out a range of emotions in people that would otherwise not be triggered.
However, these often fail because they aren’t interesting enough for consumers actually to take an interest in what they have to say. If you want to make a successful marketing campaign, learn how to make your Video Advertisements more interesting.
1. Use creative and intriguing visuals
One of the best ways to make your video marketing campaign more interesting is by using creative and intriguing visuals. You can do this in several ways, but some of the best methods include using animation, incorporating interesting graphics, and creative use of text. It can be YouTube ad, Facebook instream ads, Instagram Reels or any other format. You have to a wide variety to choose as per your preferred social media channel.
Some animation styles to try are 2D Animation, 3D Animation, and motion graphics. Out of them all, the first one is probably the most popular because it’s simple, clean, and relatively cheap. Many businesses have even started using 2D explainer videos for this reason.
Another creative option to try is incorporating interesting graphics into your video advertisements. Many businesses have started using infographics in their viral marketing videos, mainly because they are informative, highly visual, and easy to understand. When creating your video advertisements, be sure to experiment with different visuals to see what works best for your brand. Keep in mind that the visuals you use should be relevant to your product and should help to illustrate your point.
2. Tell a story with your video advertisements
Storytelling is one of the most powerful tools in marketing. When done correctly, you can use it to evoke emotions in people, connect with them on an emotional level, and persuade them to take action.
Telling a story with your video advertisements is one of the best ways to do all of these things. When done well, a story can help to create an emotional connection with customers and persuade them to take action. For example, let’s say you want to evoke emotion for a video for mortgage companies. Choose to tell a story revolving around families and homes.
There are a few things you need to keep in mind when telling a story with your video advertisements. It must have:
- Relevacny with your product
- Engagement element to attract your customers
- Easy to understand screenplay
- Persuasive storytelling
3. Use humor to make your video advertisements more entertaining
Humor can be a powerful tool for making your video ads more entertaining. It can help to break the ice, make people feel more comfortable, and get them to pay attention to what you have to say.
You need to be especially aware of cultural sensitivities when using humor in your medium of digital marketing. What might be funny in one culture might not be funny in another, so it’s essential to do your research first. You don’t want to offend your customers and lose them because of a poor sense of humor.
Another thing you need to be aware of when using humor is the type of humor. There are several different types, such as slapstick, satirical, verbal, observational, and self-deprecating. Each one works differently for each viewer depending on their tastes, so it’s crucial to experiment with different types of humor.
4. Keep it short
Most people don’t have the attention span to watch long, drawn-out videos, so it’s essential to keep them short and to the point. Maintaining short videos will help make them more exciting and easier to process. YouTube ads and instream ads are more preferred as per latest statistics. Facebook video ads and YouTube discovery ads are also getting popularity now-a-days.
Try to keep your videos between one and two minutes long, if not shorter. If you need to extend the length for an important message or call-to-action, that’s okay, but try to keep it brief.
5. Use celebrities or other influential people
One of the best ways to make your video advertisements more interesting is to use celebrities or other influential people. When done correctly, this can help to capture people’s attention and persuade them to take action.
Be sure to choose a celebrity or influencer who is popular and well-liked by your target audience. This will help to increase the chances of them taking action. Also, try to choose someone who has a great deal of social media influence or celebrity status. When choosing your celebrity, be sure to consider their values and if they align with your values. Otherwise, you’ll end up alienating your customers.
There are many ways to make your video advertisements more interesting, but these are just a few of the most popular methods. Be creative with your marketing videos and try to incorporate as many of these techniques as possible.