In the heart of New York City, LG Electronics is once again set to mesmerize audiences with its LG Wonderbox Showcase 2025. For them who are not aware of the said thing, it is a premier digital art competition designed specifically for the U.S. market.
Now in its third year, this innovative contest has not only awarded $100,000 in prizes but has also become a launchpad for aspiring artists. It has helped to kick-start their careers in digital 3D animation. The 2025 edition focuses on a critical theme: raising awareness about endangered species across North and South America, inspired by LG’s partnership with the National Wildlife Federation and NBC’s documentary series, The Americas.
What is LG Wonderbox Showcase?
The LG Wonderbox Showcase was first introduced in 2022 as a unique platform for art students to express their creativity through 3D digital art. The competition encourages participants to create immersive digital worlds that inspire curiosity and wonder.
The inaugural event was a resounding success, with winners like Evan and Ashley West, Sera Mun, and Chloe Ko showcasing their talents on LG’s iconic Times Square billboard during the holiday season.
LG Wonderbox Showcase 2025 competition details
Theme: “Life’s Good When You Protect Wildlife”
For the 2025 competition, LG has chosen a theme that resonates deeply with its commitment to environmental sustainability. Participants are challenged to submit original 3D anamorphic art that highlights vulnerable and endangered species in their natural habitats. This theme aligns with LG’s ongoing partnership with the National Wildlife Federation and NBC’s The Americas, a 10-part nature documentary series that premiered on February 23, 2025.
Judging criteria
Submissions will be evaluated based on four key criteria:
- The ability of creative storytelling to tell compelling stories through digital art
- Mastery of 3D animation techniques and tools
- Scientific accuracy of the depiction of species and their habitats
- Meaningful point of view that depicts the impact and message conveyed by the artwork
Judges and prizes
The competition will be judged by an esteemed panel of industry experts, including
- Mike Gunton, Executive Producer of The Americas
- Holly Spearing, Co-Executive Producer of The Americas
- Carey Stanton, Head of Innovation and Partnerships at the National Wildlife Federation
The top three winners will receive significant cash prizes:
- First Place: $25,000
- Second Place: $10,000
- Third Place: $5,000
In addition to these cash prizes, winners will also receive LG’s CineBeam Q 4K UHD Projector and have the opportunity to discuss their projects with the creators of The Americas and wildlife experts.
Submission process and timeline
The competition is open to all college-level students currently enrolled in an accredited U.S. institution.
- Start date: 19th February 2025
- End date: 18th May 2025
Submit your entry before time.
Conclusion
The LG Wonderbox Showcase 2025 is more than just a digital art competition. It is a call to action for young creatives to harness their talents for a sustainable future. By combining art, technology, and environmental awareness, LG is setting a new standard for corporate initiatives.
At the heart of the LG Wonderbox Showcase is a mission to empower young creatives to use their talents for environmental sustainability. By focusing on endangered species, LG aims to inspire a new generation of artists to become advocates for wildlife conservation. This initiative aligns with LG’s broader commitment to innovation and sustainability, reflecting its “Life’s Good” brand promise. By showcasing winning entries on LG’s Times Square billboard, the competition brings digital art to a broader audience, fostering a sense of community and creativity in one of the world’s most iconic public spaces.
Such creative 3D animation challenge inspire and empower the next generation of artists and innovators in the U.S. market. As the competition unfolds, it will be exciting to see how these talented students interpret the theme and bring their visions to life on one of the world’s most prominent digital stages.