Tips and tricks for successful brand building process.

If you’d like to run a recognizable and successful company, building a unique brand is imperative. Your brand is what your customers will know you by. It’s also what makes you stand out from your competition. Brands with good market reputation earns high yields and continuously attract new customers.  

While many think that a logo is the most essential part of a brand, we’re here to say that there’s much more to it than meets the eye. Building a unique and successful brand takes time, planning, and a lot of research. However, we’ve decided to extract the most crucial steps and discuss them further in this article.

What is a Brand?

While this question might seem redundant, defining the term is important, so we’d know what we’re dealing with. We all know that your brand is what represents your company. But, were you aware that your brand is also how your customers perceive your business. It is a combination of marketing identity and your reputation within your niche or industry.

As Jeff Bezos says, ‘’Your brand is what other people say about you when you’re not in the room.’’ And we couldn’t agree more. A successful company needs to be talked about. So, let’s learn how to build a brand in three steps. 

3 things you must include in your Brand-Building Process:

Many owners think that their brand is solely created and maintained by the company. However, public opinion plays a huge role in how the brand is perceived.

So, it is important to find a balance between customer satisfaction and company identity. Below, we will discuss a few different steps you should take to build a unique brand for your company.

1. Define your Brand’s purpose:

First and foremost, you have to define your brand’s purpose. This is important because, later on, you’ll use this information to create slogans, tags, and other marketing-related stuff. Here are some questions that will help with defining your particular brand’s goals and purpose:

• Why does my company exist?
• What problem does it solve?
• What sets me apart from my competitors?
• Why is my brand interesting to customers?

Why is this important, though? According to statistics, over 50% of customers say that they are drawn to a particular brand because of its purpose, mission, and goals.

Besides the four questions we’ve mentioned above, you can also use the Golden Circle theory to identify your brand’s purpose. This was developed by a leadership expert named Simon Sinek. He states that ‘’people don’t buy what you do, they buy why you do it.’’ His Golden Circle poses three very important questions – what, why, and how.

2. Check out your competition:

This is a massively important part of any brand-related process within your company. However, there is a thin line between checking out your competition and imitating your competition. We strongly advise you not to copy or imitate anyone. Instead, take note of what works for them and modify and improve it to suit your narrative.

Remember, you want to make yourself stand out and not blend in with the crowd. You can create a dedicated competition research sheet, where you’ll analyze their brands and marketing moves. Some categories can include their brand mission, logo, visuals, quality of product/service, marketing, etc.

3. Use Social Media to promote your Brand:

Social media has probably become the most effective marketing solution for any brand out there. What sets it apart from traditional advertising is that you can narrow your target audience much easier and control your reach. In fact, over 74% of customers have reported using the internet and social media to make purchasing decisions.

Here’s a useful hack for you. If you’d like to reach a global market more efficiently, you should use a VPN solution to target specific local audiences. Many countries impose different geo-restrictions, which can block you from marketing your trend in these places. You can easily avoid that by using a VPN and connecting to a local server.

If you need a high-quality VPN, then NordVPN is a great choice for you. It also secures your internet connection and keeps valuable information safe. Moreover, using a VPN is extremely important if you have a tendency to use public Wi-Fi for work. Keep your brand safe by implementing a good cybersecurity strategy.