The global AVGC industry gets a new power partnership – ReDefine Originals and Cantilever Media teams up to make fresh contents. These two major players announced their partnership deal. This collaboration brings together proven talent and cutting edge technology. They aims to produce high quality animated films for kids and families.
What is Cantilever Media?
Cantilever Media is an independent production company based in Dublin, Ireland. Andrew Baker and Andrea Martin started the company with a clear mission. They wanted to create entertaining content for families and children, for both TV and movie.
The company works on different types of projects. They produce animated movies, live action films, and television shows. They also create documentary content when the right story comes along. “The Amazing Maurice” put Cantilever Media on the map. This animated feature film brought Terry Pratchett‘s beloved characters to life. The project proved the company could handle complex animation work.
Cantilever Media don’t rush projects to market. Instead, they spend time developing stories that connect with audiences. This careful process has helped them build trust with distributors and viewers.
What is ReDefine Originals?
ReDefine Originals is part of the larger DNEG Group family. DNEG (Double Negative) is known for creating visual effects for major Hollywood movies. ReDefine is a global VFX and Animation studio, that focuses specifically on animation services for studios and streaming platforms.
The company operates across multiple continents. They have teams working in North America, Europe, and India. This global setup helps them work around the clock on projects. It offers complete animation services. They handle everything from early concept art to final rendered scenes. The 3D studios uses advanced software and techniques to create realistic characters and environments.
Collaboration of ReDefine Originals and Cantilever Media
The partnership of Cantilever Media and ReDefine Originals will jointly develop and finance 2 to 3 animated feature films each year. On an initial level, the collaboration period is of three years, which can be extended to long term commitment also. Target audience is kids and family.
The deal has clear roles for each company.
- ReDefine Originals will handle the animation work.
- Cantilever Media will take care of production duties.
Cantilever’s distribution company, Kazoo Films, will take UK rights.
The DNEG Group’s financing and production arm, Prime Focus Studios, will be a co-production partner. This adds even more resources to their projects.
Why the partnership of Cantilever Media and ReDefine Originals important?
The animation industry is growing fast. At the same time, streaming services need more content. Families want quality entertainment for their children. This partnership addresses these market needs in the family animation genre.
The collaboration combines different strengths. Cantilever Media brings storytelling expertise and production experience. ReDefine Originals provides technical skills and global reach. Both companies will work together to serve families seeking quality entertainment for their children.
“We already have a great working relationship with ReDefine Originals and it was a logical next step to formalise this into a first-look co-production agreement,” said Andrew Baker, Cantilever Media CEO.
“Together, we’re building on our shared vision of accelerating the creation and production of standout CG animated features for the kids and family market by leveraging the latest innovations in real-time production workflows,” said ReDefine Originals managing director Greg Gavanski.
The collaboration between Cantilever Media and ReDefine Originals represents a new model for animation production. It shows how creative partnerships can produce better results than working alone.
The future of Family Animation
The global nature of their partnership is also important. Movies can now reach worldwide audiences through streaming platforms. Having studios in different countries helps with this global approach.
Both companies have the creative talent, technical resources, and business structure needed for success. The three-year timeline gives them space to develop multiple projects. The focus on family animation content is smart business. This creates a larger potential audience for their films. Parents and children both enjoy good animated movies together.
Families can expect more high quality animated movies in the coming years. The success of this partnership will depend on the quality of their films. But with their combined experience and resources, they have a strong foundation for creating memorable family entertainment.