Digital marketing has gained a lot of traction lately because of the increase in the use of marketing, branding, awareness and more. It also includes the use of various social media channels including Facebook, Twitter, Instagram, WhatsApp and LinkedIn. The wide array also covers search engines including Google, Binge and more.
Writing blogs and other text and video based contents on your website is also a great tool to conduct digital marketing activities. If these are SEO friendly, then it will help in cracking the code to the Google algorithm and rank your webpage higher than others. This is the ultimate goal of any branding and marketing campaigns.
So, how do we exactly achieve this? We use a combination of SEO and PPC. But what are they and what are the differences between them? Are SEO and PPC worth it for increasing traffic to your website and generating higher sales and conversions? Read on to find out more about SEO vs PPC.
What is SEO?
SEO stands for Search Engine Optimization.
This is the process of optimizing the written content and making it easily searchable on internet. This means that every written price of content, be it a product description on some e-commerce website, or a written blog – everything has to be friendly to such bots and crawlers.
On the other hand, it means that all the content should have certain keywords in them that are being searched by users on Google or any other search engines. For example, if you are looking for laptops under $1000, then you type in something like “Best Laptops Under $1000” in Google. This entire phrase can act as a keyword. Therefore, when you search using these words, all blogs and web pages that have these words in them will be displayed to you in the results.
However, the fun begins when hundreds of websites have blogs or web pages with the same keywords. This is where the SEO mastery comes in. This is the challenge that their content should appear in top 3 searches of Google. They use different iterations and synonyms of the keywords to make their content more searchable. Since people often search by this manner, using them in your content will greatly help in ranking your web pages even higher since off-page and on-page SEO are different. Other parameters like DA (Domain Authority), PA (Page Authority) also plays a crucial role here.
What is PPC?
PPC stands for Pay Per Click.
As the name suggests, the advertiser has to pay a certain amount of money to the publisher when someone clicks the link. It is not associated with further actions including filling up the form, submitting some other details, purchasing, subscribing or any thing else.
Such Pay-Per-Click Advertising model basically provides visits to your site or any other url. Publicists pay an expense each time somebody taps on one of their advertisements. PPC Best Practices permits you to rapidly use internet searcher traffic by paying or offering catchphrases. These are connected with what you are selling or promoting via your digital marketing campaigns.
The price of PPC varies continuously. It all depends on the current competition or volume of that keyword. Accordingly, the bid price fluctuates. The SEO expert needs to have a close look to all these iterations and must change bidding strategies or pricing continuously to remain top in search results. On a practical note, it is a never ending process which needs proper monitoring and data analysis.
SEO vs PPC and how are they different
Both have their own battles to play.
SEO is a long term and organic way to generate sales and revenue. On the other hand, PPC is a quick way for the same. It is just a broader outline, not same for each company’s digital marketing campaign and strategy.
Which one to use also depends of the genre of your business model.
- Is it in a very niche area (granite cutting service at Liepaja) or a very generic one (mobile under $500)?
- Do you want instant revenue or looking for brand building?
- What is the per month search of your target keywords?
- If the bidding amount is higher, how much is your apatite to go further?
- Is it a little competition or a big one?
- Do you really want leads now or you are looking for the big picture approach out?
- What is the cost difference in opposition to natural / regular inquiry?
- What are your long term and short term objectives?
- What is the expense per click in paid search?
And many more. You can add / edit it as per your business model. If required, do take help of a recognized social media agency for the same.
All these questions are fundamental in settling on an SEO or PPC and Adwords choice for your business.
Conclusion of SEO vs PPC campaign
You need to list down all possible questions, as mentioned above, and parameters according to your business genre and then decide on one. Well, both the digital marketing campaigns will increase your website traffic and ranking. You need to also study that what all your competitors are doing. It will give you many ideas.
Rather than attempting to pick between the two, search for ways of carrying out both the strategies. The ultimate goal must be upliftment of your business and make it successful. In this battle of both, the response truly relies upon you.
On the off chance that you have the financial plan and you really want to see a prompt effect, then, at that point, participating in a PPC campaign will show you the quickest results. If your pockets permits, you can start both together, as their outcomes are same. But, make sure to do proper data analysis on a regular basis. For both of them, use long and short tail keywords both to get proper keyword optimization.
Author Bio
Alisha Jones is an online entrepreneur by profession and a passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Blog Stellar, Mashum Mollah.