How to achieve growth hacking through social media marketing analytics?
Did you know that there is a wealth of information hiding behind all of your social media activity? That’s your social media marketing analytics.
All though posts and updates you shared, the interactions that are generated from your followers, those likes and comments, and other activities piled together for man extremely useful data. And this unique information can actually benefit your social marketing in so many ways.
How?
1. Competitive Edge:
With the right social media marketing analytics tools, you can track the growth of your competitors on social media. Also, they help put in good work with regards to contents and strategies as well as giving you insights on the flaws and mistakes that you can improve for your marketing strategy.
With the statistical analysis you can see the level f impact of each of your competitors’ strategy and even take a peek into their progress level via traffic percentage traffic on each content ad or ad campaign on their website.
2. Improved Content Quality:
Social media marketing analytics help you understand and determine the contents that drive more user engagement. This way, you get to know which posts and updated have more positive views so you can further improve from there.
Platforms such as Facebook and Twitter have their own analytics that can provide you data on how well your posts perform. Meanwhile, on image-focused platforms such as Pinterest and Instagram, you can evaluate the types of images that appeal best to your customer.
3. Choosing The Best Platform:
So, you’ve seen the stats. Thus, you now know where your huge successes come from. Social media marketing analytics can expose the social media platform that best suits your marketing campaign and strategies.
You should know that the number of users on a social media network doesn’t guarantee increased traffic levels and that some smaller user base platforms can better leverage your marketing strategies and traffic generation.
With analytics, you can evaluate this impact and help you make the right decision. This way, you can focus your energy on the appropriate networks and yield better results but with little effort.
4. Better Marketing Strategies:
Social media marketing agencies like the LosFamos Instagram marketing agency uses social media marketing analytics to help enhance your marketing strategy.
How?
By revealing which of them worked best and how exactly they fared. And with continuous analysis and studying your strategy progress as well as your competitors’ you can spot errors and areas to improve. Improving these mistakes and definitely increases your chances of success.
5. Understanding Your Audience:
From the collected data of social media marketing analytics, you can see various facts that can help you understand your client base. For instance, the time they are most online or the most attentive users.
This provides you insight on when to drop a unique content amidst the traffic or how often you can implement a marketing strategy. This way, you can ensure that your posts and ads are effectively available and seen by your audience.