Many businesses are trying to make money by investing in digital marketing, and this is a great way to do it! Even though not everyone succeeds. There are many reasons why these businesses don’t do well in the digital marketing field. Some of the reasons could be that you don’t know enough, don’t use the right tools, and have a good strategy to keep up with the fast-paced world.

This is a list of brand development agency regarding top six branding mistakes to avoid. Make sure to implement these in your marketing campaigns and strategies.

1. No social proof

The first business branding mistake is that there is no social proof. The use of social proof is very important for the success of any business, and it is very important to use it. It boosts sales, improves click-through rates, and draws people in.

Some of major social proofs are:

• Google reviews
• Testimonials
• Awards and accolades
• Notable achievements
• Interviews conducted by others
• Press release
• Tie-up / collaboration with a relative business  

It looks like bragging. Yes, it is. And you must do it to get ahead of the competition. There is no harm in it. You need to build the customer assurance and trust. Seeing examples of happy customers can help build trust in your brand, which will lead to more sales and revenue generation.

2. Audience

The second business branding mistake is the audience. You need to know who your audience is. If you don’t know who your audience is, you won’t be able to make a brand that they’ll like. In addition, knowing who your target audience is important for making a campaign that will be specific to that group and not spread your efforts too thin.

To understand your audience, you will need to research and find out as much as you can about the people who might buy from you. You need to bifurcate them in age group and do a focused and targeted marketing to engage them with your brand. Facebook and Instagram (Facegram) campaign gives you option to target audience as per age group and interests. Leverage these tools for better reach and perfect ROI (Return On Investment).

3. Avoiding the social media

The next business branding mistake is to avoid social media. In today’s world, you can’t stay away from social media. It isn’t just for your personal use. It’s also the best way to build relationships with customers and people who might become customers. Now-a-days, Instagram marketing strategies is the best among other available options. Make a practice of doing regular updates, sharing of knowledge worthy content, attractive creatives on your various social media handles.

Advertising, customer service, and content marketing are just ways social media can be used, but there are many more. The best way to get customers for your business online is to share your content, reach out to more people, and have conversations with people who might be interested in your industry. All of these are good ways to make social media work for you, and they all work well.

4. Content marketing

Poor content marketing is one of the biggest branding mistakes to avoid. Many business owners and entrepreneurs fail here to understand the gamut of this strategy. Use content marketing to start building your brand. It is the art of ‘invisible selling’ or you can say ‘soft selling’. You don’t directly try to sell your product or service. You give information that how you are solving a problem via giving it an emotional touch. Such content goes viral and helps for brand positioning in the market.  

A writing service like Pick, The Writer, could help you write your content. If your writers don’t know what you want them to write about other than maybe writing about the subject, you’ll quickly see that your articles, blog posts, and social media posts don’t have a consistent voice and style that would set you apart. You need to invest on blog article writing and bake them with proper white SEO practices. This will give a great business boost in the long run. 

5. Trying to avoid the competition

Peer competition study is one of the essential things to include in your marketing strategies and planner. You need to put a close eye on them to understand what they are doing. Their social media platforms will give you all required details. Make sure to check on regular basic. You can also subscribe to their blog to get all latest updates directly in your mailbox.

Many businesses mistake not paying attention to their competitors when they use digital marketing. For us, it’s important to know what they’ve been up to and how we can do better than them. Find out what makes your brand unique and put it on your site. Describe what makes you different from other brands on your website. Facebook also gives you inbuilt tool so that you can see your competition brand’s creatives and text descriptions of their campaigns via Facebook Ad Library.

6. Inconsistency

In terms of having different types of content, inconsistency can have a big impact on your branding strategy, mostly in a bad way. A brand image is all about giving your brand a personality that will make it more than just a business trying to get money from its customers. This will make it more than just a business.

You must make a proper social media calendar and stick to it rigorously. You need to make proper mix of following things to increase user engagement and number of followers.

• Festive creatives
• Social cause creatives
• Your product promotion reels / still images
• Regular promotional schemes to increase brand recall and customer retention
• Short videos on various social media channels

You can also do WhatsApp blast and Email marketing on a regular level, as per your service genre. You need to continuously hammer your audience by any of the above mentioned methods to stay ahead in the peer competition.

If your business genre and budget permits, you can also go for BTL and OOH marketing advertisements. Such offline marketing strategies includes bus shelter and banner, pole kiosk, leaflet / pamphlet, newspaper insertion and many more.

Make sure you follow our list of branding mistakes to avoid and gear up for successful business. One more thing, all these pointers are need to be checked on regular intervals and fill up the gaps as they arise. You should also consult leading social media influencers and business gurus to get their perspective regarding your marketing strategies.

All these steps will help to scale up your business on a whole new level.