What is curb appeal and how to improve it?
You often hear the term “curb appeal” in relation to residential real estate, but you may not realize that your commercial space can have curb appeal, as well. The meaning of curb appeal is how beautiful your home / office looks when seen from a sidewalk or a street. In a nutshell, it is measurement of a very attractive property. As an old saying goes ‘First impression is the last impression’. Majority of people work on it when they want to sell or rent their real estate property.
Curb appeal can make the difference in where a customer decides to shop. It also enhance valuation in the peer competition. There are chances that, the property specifications are average but better curb appeal makes it stand apart. Here are three great tips that will help you attract positive attention from both existing and potential customers.
1. Install modern signage
Signs have come a long way in recent years, mostly due to the innovations and reduction in price of technology. You communicate to potential customers through signs, which is why it’s so important that the sign for your business is eye catching and up to date. The experts in full-service video display signs Donna TX will help you choose the perfect sign for your unique needs.
Such electronic advertising are eye catching. They also give direct CTA (Call To Action) to potential buyers or investors. You can highlight all major pointers of your commercial or residential property, along with contact details of yourself or the broker.
2. Improve parking areas
A business needs to keep parking areas in good condition not just for safety reasons, but also for aesthetic purposes. Take a good look at your parking lot and hire a professional paving service to replace damage when necessary. Upgrade to perpetual pavement – it’s an environmentally friendly option that will stand up to the weather and look great for years to come. Make sure that the pavement is thick enough to get all the load.
It is one of the major pointers in buyer’s checklist. It should not be congested and must have easy access to it. If it is a commercial property, the parking lot must be big enough to accommodate all clients and employees.
3. Upgrade the lighting
Part of giving a warm welcome to your customers is ensuring that your outdoor areas, including parking lots, walkways and service areas are well-lit. Where possible, install new LED lighting fixtures – the light produced from these bulbs is significantly brighter than fluorescent options and the LED bulbs require less energy, too. It’s an upgrade that will make your property look better and you’ll actually save money in the long run. With new lighting in place, you’ll show that you put a high priority on customer safety.
Consider curb appeal updates as an extension of your business’ marketing plan. By making these quick exterior improvements, you’ll show your customers that your business is professional, reliable and modern.