Marketing is must for every business, may it be non profit or commercial. Another factor is word of mouth, but it it takes a long time to get generated. So, marketing is the first thing first that you need to go for. You can work on both the mediums – online and offline (BTL). Both have their own pros and cons, depending on the nature of the business and future vision.
Before going ahead, let’s understand what PR and owned media are and how they are helpful to promote your business.
What is Public Relations & how does it benefit a Non-Profit?
Public relations (also known as “PR”) is a form of communication that increases visibility and affects the way communicated messages are perceived, which helps form public opinion. Public relations can benefit a nonprofit organization by showing them in great light which helps them gain support. At the meat of it, public relations bring to attention a mission or cause of a nonprofit organization while persuading the public using various forms of media such as social media, newspapers, television and radio.
Whatever the aforementioned forms of media used, a PR agency needs to use those channels of communication indicating the nonprofit they represent has a good story to tell; or a good cause to share with their viewers/readers and targeted audiences so it can be promoted. The benefits of PR are exponential when used effectively by a successfully experienced nonprofit public relations agency like The Blake Agency; who helps nonprofits nationwide though they are Georgia based; one such benefit of PR is increasing supporters of the nonprofit in regards to both volunteers and donors (who contribute financially to the cause).
What is Owned Media & how does it benefit a Non-Profit?
Owned media is a form of media that a nonprofit controls such as content on their website, social media properties (such as Facebook and Instagram), newsletters sent out to their email subscribers, video produced to be displayed not only on their website but on third party websites such as YouTube & Vimeo.
The benefit of a nonprofit organization having owned media is that they can have direct communication to their audience & targeted demographic. This allows the non-profit to provide a great experience communicating & engaging with their current & prospective supporters. For example, a nonprofit can make a blog post communicating a message, then in the comments section both the nonprofit organization & others can engage in conversation. This engagement can draw in prospective supporters who will feel that the nonprofit values what their supporters have to say while engaging in dialog. This gives an even bigger sense of community between the nonprofit organization and supporters.
Get a winning combination of Public Relations & Owned Media for Nonprofit Success
Public relations for nonprofit organizations are a great addition to their communication & marketing efforts as it can maximize the reach of their messages plus help reach prospective supporters such as volunteers & donors who contribute to their cause. Ways a nonprofit can use PR are to:
- Promote an upcoming fundraiser (it can be a nontraditional fundraiser where it takes place online using a fundraising platform)
- Grow support by expanding reach into communities gaining more donors & volunteers
- Launch a new initiative or cause & letting the public know about it in hopes of gaining support for it
Owned media for nonprofit organizations allows them to control their narrative through various forms of media while increasing the numbers of people who receive their message. Nonprofits usually have tight margins so effective use of PR to hyper target communication to targeted demographics is highly beneficial to increase their amount of supporters.
Combining Owned Media & Public relations with an award winning successfully experienced non profit PR agency like The Blake Agency, nonprofit organizations can further succeed in their endeavors in record time cost-effectively.
The Blake Agency is a top nonprofit public relations agency in Atlanta with case studies, reviews & references to prove it! They serve many clients with various forms of public relations nation-wide, focusing on quick results and high return on investment. Do you seek Nonprofit Public Relations?, a Tech PR agency?, Retail Public Relations? or Franchise PR? If so, The Blake Agency is your #1 choice!