The Instagram algorithm keeps interpreting the content to show up to its audience. During the chronological feed days, time was the primary element for algorithms to showcase content on a priority basis. But these days, with changes in algorithms, crafting appealing content and discovering the perfect time to upload them is of utmost importance, lest your followers wouldn’t view your content. Read our case study of what is the best time to post on Instagram.
However, to overwhelm the Instagram algorithm, you need to upgrade your posting times. Identify the most active times of your audience. The platform is spotlighting fresh and relevant content on the audience feed. The best way to captivate them is by posting while they are online. That is why it is necessary to understand the perfect time to share content on the platform.
Let us dive in to see how to identify the best time to upload content on Instagram and what time are people most active on Instagram.
#1. Know your audience
Understanding the audience is key to discovering the right time on Instagram. An excellent way to know about the audience is by using the tool native to Instagram Insights. Having a business account on Instagram lets you utilize the Insights feature. It offers loaded information about your audience and your followers’ data, like gender, age, and busy times on Instagram with the creator account; you could access the creator dashboard.
The dashboard shows insights related to your followers, growth insights, and discovery data.
#2. Perform A/B experiment
The algorithm keeps updating itself, so do not stick to an Instagram posting time to only suitable times. Experiment with multiple time schedules as well. Because the Instagram algorithm continues to change, there is no such thing as “Post it and leave it.”
Initiate by posting at least five times a week. Assume that your insights data reveals your audience’s active time between 6 pm to 10 pm. You must schedule posts between that period. Next week, change your schedule times. Suppose you shared on Monday at 7 pm in the initial week, then share at 8 pm in the following week. And, do not forget to put up these data in a spreadsheet. The process would take up to a few weeks. Use that data to identify your correct times on Instagram and obtain the increased engagement.
#3. Scale up your progress
As mentioned above, create a spreadsheet to perform A/B testing. The sheet must include posts, the time and the date of uploading, the number of likes and comments received. Cultivate this method for a month and use the data to know the right time to post henceforth.
The best way is to use online Google sheet for the same rather than saving it on a local drive. So, you can be access it from anywhere. Make habit of evaluating this A/B testing every fortnightly. Such time span will give you necessary data to work upon.
#4. Touch up your content
Just uploading content at the right time will not yield you great results. Tune-up content you share with your audience. Showcase good-quality, high-definition pictures and video clips that make your audience stop scrolling and see the content.
Compose compelling captions and ask for their view and opinions in the comment section below. Choose the relevant hashtags that are in your niche to engage more people. Therefore, combining the optimized content with the right time to share will push your Instagram profile to new heights. Use this complete guide of Instagram Reels to reach to a wider audience.
#5. Create content calendar
Instagram is a brilliant marketing tool for brands, and the Instagram content calendar would help you achieve that. You could build brand visibility, increase following, create loyal followers and make people get excited with your products. To become successful with these things, you will have to share content regularly. Having an Instagram strategy helps you determine “regularity”. When you have the capacity and passion for posting every day, you can go for it. Or if you can post just three times in a week, then stay committed to it.
Organize your content for every month beforehand and schedule them using tools. If you examine and get an idea about the automatic Instagram likes monthly for your account, you can determine the ideal time to post content. That way, you could ensure that authentic content gets delivered at the right time on your Instagram feed. Best time to post on Instagram schedule will vary as per various industries.
#6. Share key posts on Weekdays
High engagement for business-business and brands takes place during the weekdays. Make it a habit to share your great content in those times on Instagram. Test on weekends with the content that does not impact your brand though fewer folks view it. Prepare a spreadsheet and pen down every detail on engagement. That will give you a clear idea of whether or not weekends are your preference.
Generally, the ideal times to share on Instagram are at lunch hours and evening times. But how would you manage to post while at your job? Instead, upload from your office desk, schedule posts when free. Hence, you need not worry about sharing content in real-time.
Conclusion
Sometimes it may feel like a problem with Instagram, so it is essential to understand the ideal time to post as a stepping stone for success. Implement the above ideas of the best time to post on Instagram and you would soon have an engaged community that looks forward to your content and shares it happily.