Websites are the livewire of the internet. A straightforward Google search would provide millions of results, each linking to a website. And since the internet is already integrated into our business and daily lives, giving your fashion business a solid domain name is a smart move that every entrepreneur should make since it’d make it easier for customers to find their businesses.
Read on ahead this detailed blog article regarding what Premium Domains are and how to buy and sell. Learn how it help Fashion Startups to become a successful business venture. Using this knowledge allows your business to tap into the eCommerce market, which is expected to reach $672.71 billion in 2023.
However, with 1.17 billion websites worldwide, of which 17% (200,674,843) are active, having a premium domain name that helps you stand out becomes essential to avoid getting drowned in the sea of websites. And below are some of the characteristics that make a premium domain name the best option for any business looking to stand out and shine.
1. They are easy to understand
A premium domain name, like any good business name, a premium domain name is simple and easy to say and understand. A premium domain name would boost your fashion company’s online brand identity.
It is impossible to overstate how crucial simplicity is to domain names since it makes them memorable and simple to search for. It directly connects with the audience with clear cut message of your fashion brand. It stands our in the peer competition, which is very much required to cut down the struggle to be on the top position.
Additionally, it lends credibility and professionalism to the website. And using a reliable domain name generator is a great way to acquire a premium fashion domain name that’d appeal to your customers.
2. They include Fashion-relevant keywords
Yes, there are several varieties of premium domains, including ones with and without keywords. Those that include keywords, such as bridalgowns.com and babywears.com, provide information about the company and make it easier for customers to understand what the company does just by reading the domain name.
Because they are not only simple to understand but also memorable, keyword-based premium domain names are also quite popular. But as a fashion business, it’s advisable to get several keyword-based domain names to serve as secondary sites for redirecting more traffic to your primary domain name, which should be your fashion business’s name.
It also helps to boost your organic SEO and rank higher in Google search results. It attracts other bloggers and PR companies of the same domain. Just make sure to use the generic keyword so you can expand your business verticals in the long run. Based on your target audience, you can also include foreign language keywords in the premium domain name of your fashion startup business.
3. They perfectly match the name of your Fashion Business
One advantage of buying a premium domain name is that you may acquire one that exactly matches your brand or company name. This is a crucial quality and the main reason many businesses choose premium domain names. After doing so, you can follow the best content marketing strategies for your fashion brand.
All top fashion brands use premium domain names that are an exact match to their business names. Top brands like Gucci, Dior, Nike, and Prada, to name a few, all got a premium domain name by attaching a .com to their business names. Companies like Louis Vuitton went further to link louisvuitton.com and a misspelling of their name, luisvuitton.com, to their primary website us.louisvuitton.com.
For a startup fashion business, considering the fact that your brand name is not a household name yet, you should consider using a keyword-based domain name alongside a domain name that matches your brand name. Such practice would help your website appear in searches more often.
4. They make use of reputable and well-known domain extensions
In certain circumstances, domain extensions can make domain names more difficult to recall, but premium domain names simply solve this issue by employing domain extensions that customers are already familiar with and won’t add to their mental effort.
Some of the most famous and recommended domain extensions are .com, .org, .edu, .co, .io, and .net which are frequently used for premium domains. These are already well-known extensions, so they complement the domain perfectly and have no negative effects. It also helps to increase credibility to various search results.
If your business grows in the future, you should also buy other domain extensions. These are just placeholders so your competition don’t get access to it to spoil your brand. You can redirect all traffic of such extra domains to your original website. It can be a costly affair, but it is a general business practice.
So, that’s it. We have explained at length about what premium domains are how it can help your fashion business to have growth hacking.
As mentioned earlier, accessibility is a crucial factor in the fashion business. And in order to make your website more accessible, you should choose a premium domain name. Premium domains are assets you can’t afford to miss out on while starting your fashion business. But also make sure you choose a great business name that’ll help you succeed offline.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.