Content reigns supreme in the digital marketing landscape. However, if you wish to attract more eyeballs and get more clicks on your content, you’ll have to produce something worth seeing, reading, and even sharing.
You should have seen many advertisers use the power of clickbait or even using plagiarized content to lure more customers, but that hardly ever works to keep customers. This is because quality content is paramount. In today’s world, video reigns supreme. This is evident in the latest consumer and marketer insights, where 91% of video marketers report an increase in ROI, with a further 93% claiming that video has significantly increased their total customer base.
And here comes the power of Motion Graphics.
While this type of media was a preserve for the movie industry for long, they are now an essential addition to your marketing arsenal. Companies like Animation Studios Melbourne makes it possible and helps your business to achieve success.
You might have a question like, what exactly is a Motion Graphics. These are simply elements that have been animated. They are used by marketers for various purposes, including explainer videos used to clarify a concept. Furthermore, these explainer videos make way for an attractive aesthetic, making them more suitable for sharing on social media.
This way, besides having your content viewed by many people, you also get the opportunity to convert most of them into customers. Check out top 4 reasons regarding why use Motion Graphics in Marketing campaign and strategy.
1. Make mundane content more interesting
It is a no-brainer that there’s just too much content online for people to watch. With billions of photos and videos being there for people to choose from, whenever you create content that people would otherwise categorize as boring, something more interesting is just a click away.
It would also be brutally honest to note that not every aspect of your business would appear ‘interesting’ to many people. This is because some of them may not have heard about your brand or service being provided. To be on the safe side, you can get an expert to create motion graphics to try and attract the eyes of the viewers. This way, you get to pass your message along and also get new potential customers along the way.
2. Increased brand awareness
The essence of advertising is simply to create more awareness about your brand, product, or services. Having a strong brand identity increases your chances of having a bigger share of the market.
With so much content online, you will have to step up your game and create something more appealing and worth sharing. The more people get intrigued by your content, the more it gets shared, and eventually, the more people become aware of your brand. Creation of an awesome motion graphics video content is one time cost, but it gives long lasting benefits.
3. Motion Graphics are less expensive
While there are some upfront costs that you may have to incur whenever you get a professional to create motion graphics for you, they are still more cost-effective. This is because everything is done in a studio (on computers), and you will not have to incur location costs or even hire someone to do the explainer video on camera.
But, on overall costing, it is always cheaper than real life shooting. Another advantage is that, you can have multiple back and forth of concept, designing, animation, color correction, sound sync and many more. It helps to increase engagement on social media.
4. It becomes viral
Today, everyone is hungry for good content. If you make powerful Motion Graphics in marketing campaign, it hits on a big way. People do like, share and comment on various social media platforms. They themselves helps to make your campaign productive.
Majority of media agencies tries to blend core human emotions into such videos. So, it gives sense of responsibility, caring and of higher moral value. Such content touches people of every age group. As it tells an entire story in a short span of time, it successfully grabs the attention span of viewers.
So, what are you waiting for? You can reach out to one of the best Animation studios Melbourne to create top-notch Motion Graphics in marketing campaign.