Think of this.
Instagram has over 2 billion active monthly users. In this sea of users who are all fighting to grab as much attention on the platform as possible, how do you, as a business or content creator, set yourself apart? What is the one thing that instantly makes you appear notable, credible, and trustable? It’s no secret that anyone can buy followers, like and comments. Those can be easily faked. When everything else can be manipulated and faked, what is the one thing that stands out as the ultimate showcase of authenticity? It’s the coveted blue verified badge.
A tiny blue checkmark that instantly let’s the billions of users on Instagram know, that the account that has it, is someone important. It’s let’s your viewers know that you are notable. It’s telling them, that, this account, is authentic.In this article, we will shed some light on a variety of reasons why you should get verified on Instagram.
1. Notability, Credibility and Authenticity
Having the blue badge beside your name is proof of authenticity. Think of this. How many times have you looked up someone or some brand on Instagram and been confused with hundreds of options to choose from? There are so many people with the same name. So many imposters. So many impersonators. So, the first and foremost thing that Instagram verification does for you, it lets your audience know that of all the other accounts that look similar to you, you are the real deal.
For businesses, this means your potential customers will immediately be able to differentiate you from the rest of the accounts with the same name. And this could mean more sales and more profits!
Less than 1% of the Instagram users verified, and it is as rare as it gets. And being verified instantly tells your audience that you are someone notable. You are someone highly searched for. You have some significance to your name, that the other 99% of the population on Instagram does not have.
2. Better conversions, more followers and more sales
A 2020 survey showed that over 73% of accounts with over 1 million followers on Instagram are verified. As you can imagine, the accounts that have a verified badge have a much easier time on Instagram.
Think of this for a moment. If you had to choose between following two accounts both of which had identical content, but one had a verified badge, which one are you more likely to follow? Of course, the one which is verified. It’s all about social proof. People are more likely to follow a verified account. People are also more likely to follow an account that has, say a hundred thousand followers, versus one, that has three hundred followers.
When you get verified on Instagram, your conversions automatically see an instant bump. People now see you in a different light. You give off a better first impression. People are more likely to consider your services and products, and click through to your website, as they know subconsciously that you are trustworthy, and you are notable.
3. Access to unique features of Instagram
Like most social media platforms, verified accounts enjoy the luxury of the latest update the social media company makes. Most of the special features added can be commercially significant to the account owners, while other features may come with limited access to the public. It is also one of the best ways to gain free and fast Instagram followers.
For example, to use the swipe-up feature of Instagram, a brand needs at least 10 thousand followers to activate the feature. However, verified accounts do not need such criteria to use the feature. Indeed, it’s a huge benefit in the series of why you should get verified on Instagram.
Final Thoughts
From having a better digital image, to having a status of credibility and notable, the verified badge does a lot for you and your online branding.With so many upsides to it, it’s no wonder everyone wants to get verified on Instagram.
But, only a select few will ever be able to have that coveted blue badge next to their username.