In this era which is the age of digitalization, the use of social media is increasingly popular with more businesses seeking to grow their online presence. Though social media is a common and popular way of advertising and promoting a business, it is important to increase the business coverage by creating its website.
It does not matter if it is a big or small business, it is very important for it to have an active website. Here are actually some top reasons to get that user-friendly website from Core dna to grow the business. Let’s look at some important pointers regarding why your business needs a website.
Share your business with the world
Many people use the internet today to search for the things they want while the rate of online shopping is growing rapidly. Owning a website in these recent times means selling it to a global audience. Anyone with good internet connection will be able to gain access to the business’ product or services.
This will give room for more people to find out about the business through the website which means access to more potential customers. The website is the front face of your business, so make sure it is always updated and follows trend of your business genre.
Keep in touch with your loyal customers
A business website is the ideal place to showcase pictures and videos of the company’s product or services. Business owners can also keep in touch with their customers 24/7 through the chat option on the website’s business. It can also serve as a medium to share recent news and information about the product or services being offered.
You can also write blogs on your website to give all the latest industry updates and offerings. It will help to generate more engagement and sales. You must also show all your discount and festive offers on it.
Sell your products 24/7
The way Core dna designs or builds a website, an online store can be included to it. The store can be utilized in selling products or 24 hours daily within the 7 days of the week. This will give room for the every business owner to sell their products always irrespective of the customer’s location, which is pretty amazing.
Such online business model helps to generate more revenue. The integrated online payment gateway gives an ease to the customers, with multiple payment options – credit card, debit card, net banking, QR code and various UPI based apps.
Spend less money on advertising
Going digital will give more room for the business to get to a wider audience while spending less funds on ads. There are lots of digital marketing tools that can be used to achieve this goal and take the business name to top places.
In your website, you must give links of all your social media platforms. The major four are Facebook, Twitter, LinkedIn and Instagram. It will create trust value and also help in brand awareness. Today’s generation is always on these platforms, so such linking them from the official website will always help you. It will great to verify your business on Instagram to get a wider spread.
Legitimize your business
A well designed and user-friendly business website will help in presenting the business as one which is professional. It also sends out a message of trustworthiness to the public who take trust and credibility at heart.
It will also help customers who are in need of emergent products and services to save on some time since it is one of the means of having an effective means of communication. You must also focus on app, if your financial conditions allows to do so. App based purchase is a great new market for growth hacking.
Appear on Search Engines
Working hard to appear on search engines like Google or Yahoo is one of the essences of owning a website. People use Google search daily to look for vital information they need, when a business gets listed on prominent sites like these, the business gains more exposure.
You must have provision of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in your marketing budget. This mix mode of organic and paid marketing will keep you abreast in the peer competition. SEO take around 6-8 months to give desired results. SEM do instant impact.
Analyze and study your customers
This has to be a regular practice. It gives a lot of insights of the consumer behaviour and their way of interacting with your business. You need to collate all data and extract meaningful figures and trends as a summary.
Using web analytic tools can help business owners discover a lot from the people who are visiting the website. For instance, one can find out where majority of their visitors are coming from or which sections of their website visitors find most interesting. This data can come in handy to aid businesses enhance their products and services.