Looking to promote your business more creatively? Are you deciding between placing an advertisement on the local paper or adding pop-ups on your website? The answer: If you’re looking for a more creative way to advertise your company, you should do none of those.
Instead, take one step further into the digital era – go for animation.
Whether you’re a fine dining restaurant or a mortgage lending company, you can wow customers and boost sales with animation.
Why businesses should use Animation?
According to HubSpot, 92 percent of marketers believe that video marketing is a crucial part of any online marketing plan; therefore, it should be part of any strategy. Also, 53 percent of consumers engage with brands after watching their videos on social media.
The numbers say it clearly – people are spending more time watching videos online. They love visual content, and they can process visuals faster than chunks of text, especially if the images are moving. Animated content, in particular, immediately grabs the attention of viewers in less than a second.
Videos are one of the best ways to increase brand awareness and user engagement. Also, they are effective tools in driving users to take action on your website, which increases your conversion rates. Specifically, animation is a medium that engages with your audience uniquely. It can keep catchy jingles in the back of your mind or pull your heartstrings.
It is also an affordable option for businesses that can’t afford to hire a production crew and a film studio.
How to use Animation for your business marketing?
To create captivating animated content, your video should be visually appealing, target your ideal customers and communicate the right message.
Consider the following tips:
1. Master the art of storytelling.
Connect with your audience by telling them a compelling story. Tell the story of your brand, share your core values and share a heartwarming message. Instead of being pushy with your product, establish trust by creating an emotional connection with your viewers. You’ll hit two goals with one stone: you set the right tone for your business and leave an unforgettable impression.
2. Get to know your audience.
You can’t make an animated marketing video without knowing who you’re targeting. Generic advertisements created for a big audience pool will most likely fail. So, instead of trying to market to everyone, narrow down your pool. How old is your target audience? What type of music do they like? How can you engage with them? One way to do this is to address your audience directly in your videos. Describe their mindset and circumstances with a voiceover.
3. Show them your positive impact.
As mentioned, it’s important to make an emotional connection with your audience via animation. Make yourself memorable by appealing to their emotions. Although storytelling is still important, you can make your video more impactful with animation that can resonate with them. The animated video should relate to the daily concerns of the audience.
4. Ensure the quality of your animation.
If you’re going to use animation for your business, it should look great and remain timeless. Many businesses fall into the trap of using cheap video marketing solutions to gain a quick win. In the long run, this isn’t going to work. Remember: your customers will associate the quality of your video with the quality of your products and services.
5. Don’t be afraid to show humor or personality.
When done well, humor is an excellent tool to engage with your audience and build memories with them. A good joke will keep your business in the mind of your customers while they forget your competitors. But remember, you don’t have to be clever or funny to make a sale. A light spin on any serious topic can make you more accessible to your potential customers. For instance, if you’re into the Halloween costume business, you can use funny Wednesday Addams quotes to entice customers to be their sinister selves on Halloween.
6. Get the rhythm and timing right.
Your business’s animation should follow a rhythm that works well for the story you’re telling. Do the movements follow your chosen soundtrack? Your pacing should be flawless. Always move fast to keep your audience engaged; if you’re far behind, they won’t be interested in your animated video.
7. Keep it simple.
The best animation videos are free from gimmicks. It should be at least one to two minutes long. Also, refrain from alienating your audience with complex jargon or details. Define your services and products into simple details and show them in an easy-to-understand video.
Animation is a good marketing solution to keep your content fresh. Appeal to a different audience or change your visuals by using animation in your marketing plan.