Search Engine Optimization (SEO) is a way that all the websites and blogs use to rank higher in Google and SERP (Search Engine Results Page). Traffic is driven to site as a result. These all techniques must be future proof, without any black hat methods. It must sustain against Google’s ever changing algorithms and policy updates. If these are taken care of, you increase your chances of ranking.
Check out top 8 advanced SEO techniques to boost your rankings.
1. Keywords in the heading
When targeted keywords find their way into the heading, this makes it simple for search engines to link the content to the search term of an internet user. Keywords placed in headers can provide context for search engine bots in the same way that a table of contents does for users. In addition to revealing what users are looking for, keywords also reveal why they conduct a given search.
Additionally, they now have a higher search volume than headings with the keywords. Use Google keyword planner or any other tools to find relevant and higher searched keywords. Such list will help you to drive targeted traffic to your content. You can also guest blog post to attract relevant audience.
2. Use of long-tail keywords
According to a recent study, searches from search engines fetch 91.8 percent long-tail keywords presenting the as the results. From the early days of the internet, this is a significant improvement. Long-tail keywords should be prioritized because of their higher search intent. This is due to the fact that they are more precise, allowing you to focus on keywords that are closely related to the actions you want users to take on your website.
Nowadays, people are searching all the things online and uses a long string of text to cover a larger gamut. You must make comparison between short and long tail keywords and use that analysis to use the most accurate one. Apart from this, also use relevant keywords.
3. Internal backlink development
It is a part of your on-page optimization. Your web pages of blog and website must be interlinked, so user can spend more time on your domain. It will decrease the bounce rate, which is one of the most used advanced SEO techniques of all times.
Online search depends on robots to crawl and index your site when it comes to SEO. When a user performs a search using a search engine, a crawler scans the data stored in the search engine’s data server, visiting each website and indexing your pages to find the relevant results and return them to the user. In the absence of that, your website won’t show up in search results, which means it won’t receive the clicks, organic traffic, sales, leads, or revenue you were hoping for from SEO.
4. Repurpose content, both new and old
Your content is your asset. You must repurpose it into new formats, similar to how you can reoptimize it, to improve results. A straightforward blog post, article, or guide best, but they find it difficult to stand out. It happens when you publish continuously and don’t put more emphasis on the marketing.
You can use various modes of sharing including social media, email marketing, WhatsApp and sms blast. It results in reviving interest and traffic to old site content. You can keep users coming back by using a new format rather than letting your previous content lose all of its traffic, shares, and conversions. This fresh perspective gives your page new value and can aid in both user engagement and helping you rank highly in search results.
5. Alt text of images must have the target keyword
Image based SEO is one of the strongest thing that you must practice for all your blog posts. A meaningful description of an image is known as alt text. A well-chosen image can support your message, encourage readers to read your posts and product pages, and help you rank well in image search results. But always keep in mind to use a meaningful alt attributes with your images. Because alt text enhances your website’s accessibility and strengthens the signals to your pages to search engine spiders / crawlers.
Research indicates that it has more than 20% impact on results, making it a crucial Google ranking factor. After the search crawler has completed its task, users who prefer the images option of web searches will see your website listed among the search engine results, which can increase traffic to your site. Image sharing websites like Pinterest and Instagram both depends heavily on it.
6. Taking advantage of competitors pages dead links
Because links are so important for search engine optimization, link building can advance quickly. A trust indicator is when someone recommends your website. They endorse, believe, and support you. In the online world, links have the same function. Because of this, Google’s algorithm counts backlinks as a top-ranking factor. But getting backlinks to your website or blog isn’t simple. It necessitates extensive research as well as outreach.
This advanced SEO techniques can be a costly affair. It’s the aspect that many companies find to be the most difficult. However, links are too important to ignore, which is why digital marketers favor this cutting-edge technique. Link building is streamlined by focusing on competitor pages that have dead links (i.e., when users click on the link, they land on a 404 page). You can easily locate industry websites and blogs that provide their readers with pertinent content. Even better, you can already find content that is relevant to the pages on your website.
7. Better user experience
After the search engine optimization of the keywords and relevant content of your web contents, the next thing to tackle is the User Experience your users get from your website. If use don’t get the content that he/she was looking for, they will immediately leave the website. It will increase your bounce rate, which is a negative SEO factor.
You must also consider the page load time. It must be rendered on all the devices instantly, with same look and feel. Try to use less number of plugins and scripts to maintain minimum load time. Your data flow and interlinking also must be flawless. Use meaningful header menus with easy navigation. This one is a part of evergreen advanced SEO techniques for any genre of business.
8. Relevant pages must be Schema Markup
Because a user may scroll or click on your listing in search results, schema markup is used by SEOs. Structured data or schema markup can affect how you appear in search results. You can give users more details about your page with schema markup. Additionally, you provide Google with useful information that it can use, share, or emphasize in search results. Such systematic approach are required for fast indexing of your website in Google and many other search engines. It also gives a comprehensive knowledge to the first time user of your website. Such professional approach makes you stand apart in the peer competition.
All of this data can entice visitors to click on your page and increase your ranking in search results. The best part is that your team can easily benefit from this most recent SEO strategy. Selecting the best pages for this sophisticated digital marketing campaign is important. On pages that don’t require it, avoid adding structured data. For example, schema markup for reviews or ratings wouldn’t be used in a how-to post. However, this kind of schema markup may be advantageous for a product or service page. Start using Google’s Structured Data Markup Helper once you’ve chosen your pages.
Author bio:
Kathryn Martin is a Digital Marketing Manager at SEO Company Experts. She is passionate about her job and always love to share content on SEO Content Marketing, PPC Services, Digital Marketing, and Branding & Online Marketing for All kind of Industry.