Signage is an important part of any retail business, for several reasons. It can help to attract customers, direct them to where they need to go, and make their findings easier. But not all signage is created equal. Aside from directional and informational signage, you can place promotional signage at suitable locations. In this article, we’ll share some ideas on how to create effective retail signage.
We asked a seasoned professional for a few tips on retail signage and here they are!
1. Choosing a font
Whether vinyl label printing or informational signage, choose a font that is both attractive and legible from a distance. Always remember that the message is more important than aesthetics and do take a look at the many varieties that are available. Regarding font size, a shopper should be able to read it from the furthest location, while you want the text size to be proportionate to the sign.
People have short attention spans, so your signage should be easy to read and understand. Use clear and concise language, and avoid using too much text.
2. Enough is enough
Some store owners mistakenly think that the more store signage you have, the better informed your customers will be and while this might technically be true, you can overwhelm a space with too much information. One interesting activity is to watch hours of in-store CCTV with the aim of seeing how shoppers respond and react to the signage displayed; this might reveal that certain calls to action are being ignored and you can relocate the signs and see if there is an improvement.
It must have a proper call to action. Tell people what you want them to do, whether it’s to buy a product, learn more about your business, or sign up for your newsletter.
3. Reinforce your branding
Make sure that your in-store signage uses the same colours as your brand; it is important to note that signage isn’t just about information, it is also a chance to reinforce your brand and with in-store signage, uniformity is always a good idea.
Also use bright colors and contrast. This will help your signage stand out from the crowd. Choose colors that are associated with your brand, and use contrast to make your text easy to read. Images can be a great way to capture attention and convey your message. Use high-quality images that are relevant to your business.
4. Experiment with sign design & placement
No one expects you to get it 100% right the first time; over a period of time, you can experiment with different placements and see how shoppers respond. You can also experiment with the actual text you use in your signage.
Put your signage in places where people will see it, such as near the entrance of your store, on the checkout counter, or in high-traffic areas. Check out some of the creative ideas for business signage. Doing all these, make sure to do consistent branding throughout your signage.
5. Digital signage
Check out digital retail signage Digital sign boxes are great! Simply type in the text, choose the colour and speed, and then your message will run on a loop. Store owners like to have a few digital signage devices in their shop windows, as they are eye-catching and easy to locate.
Keep your retail signage up-to-date with current promotions and sales. If required, hire a professional sign company to help you create effective signage.
6. Create an Instagram corner
Why not get your customers to advertise for you? Choose a quiet corner and set up a great backdrop that store visitors can use to take Instagram photos. The days of prohibiting in-store photos are long gone; you want your customers to share their images of your store.
It will help you for user engagements. Also mention a relevant hashtag of your shop. You can keep updating this corner as per the festivals and various schemes.
7. Make good use of custom stickers
Search online for a leading sticker printshop and they can create vinyl stickers designed around your business. It must be trendy and in-sync with latest trends. It can become your UPS in the peer competition.
You can share it as a freebee during festivals, some special days or when anyone do shop above some specified amount. By giving such custom stickers, you make your way in their homes. It’s a very good for brand recalling.
If you get creative with your in-store signage, you can really make a difference and we hope that some of the above tips help you to increase sales by making some changes to your current in-store signage.