Business signage is an important part for any branding exercise – it’s the first thing customers see and can set the tone for their experience. A well-designed sign can give your business a polished and professional look. In contrast, a poorly designed sign can make your business look unprofessional and amateurish. That’s why it’s important to take the time to design a sign that reflects the image you want your business to project.
If you’re looking for unique and creative ideas for your next business sign, here are some great suggestions to help you make a statement and leave a lasting impression.
1. Use logo or a graphic that represents your business
One great way to create a unique and eye-catching business sign is to use your logo or a graphic that represents your business. This will help customers immediately associate your sign with your brand, which can help to create a stronger connection with your business. If you don’t have a logo, now is the time to create one! A professional designer can help you create a logo that perfectly represents your brand.
A logo can be anything. It is where your creativity goes on adrenaline rush. Literally, your logo can make or break your business. So, don’t hurry for this one. Take ideas from your colleagues, friends and other people to make it just the perfect which aligns with your brand.
2. Use bright colors
Another great way to make your sign stand out is to use bright, eye-catching colors. This will help to attract attention and make your sign more visible from a distance. When choosing colors for your sign, be sure to consider the overall look you want to achieve. If you’re going for a more sophisticated look, stick to classic colors like black, white, and navy blue. However, if you want your sign to pop, feel free to experiment with bolder colors like red, yellow, or orange.
Pick up the best color palette that go in sync with genre and nature of your business. Depending on it, you may use one or more colors. Whatever the case may be, make sure that it looks attractive.
3. Use interesting fonts
The font you use for your business sign can also help to make it more unique and eye-catching. Instead of using a standard sans serif font, try an interesting script font or a decorative display font. This will help your sign stand out from the rest and give it a more personal touch. When choosing a font for your sign, consider the overall tone you want to convey. A playful font may be more appropriate for a child-oriented business. In contrast, a more elegant font would better suit a luxury brand.
You have a wide library of Google fonts to play around. If you are an artist, you can make your own font also to mimic your business in the best way. Or else, you can also hire a professional to make one for your business.
4. Incorporate lighting
Adding lighting to your business sign can also help to make it more unique and visible. You can use spotlights to highlight certain elements of your sign, or you can use backlighting to create a glowing effect. This is a great way to make your sign visible at night or in low-light conditions. When incorporating lighting into your sign, consult a professional to ensure that the lighting is installed correctly and does not damage the sign.
LED lighting behind your logo is one of the best thing you can go for. Do double check that the lighting don’t eat out the voice of your business signage. On majority times, the issues gets on the signage edges, which light can be blurry or too harsh. Take care of this issue.
5. Get creative with the shape of your business signage
Another way to make your business sign more unique is to get creative with the shape. Instead of a traditional rectangular sign, try a sign shaped like your logo or product. This will help your sign stand out from the rest and give customers a better sense of your brand. When choosing a shape for your sign, consider the overall look you want to achieve. A more playful shape may be more appropriate for a child-oriented business. In contrast, a more sophisticated shape would better suit a luxury brand.
You need to align it with the vision and mission statement of your brand. It must be easily recognizable to increase the recall value. Don’t take thin elements, they might not get printed properly on various printing mediums.
6. Use special effects
If you really want your business sign to stand out, you can use special effects to make it more eye-catching. Use reflective vinyl to create a mirrored effect, or use raised letters to add dimensionality. You can also use backlighting or spotlights to create a dramatic effect. When using special effects on your sign, consult with a professional to ensure that the sign is installed correctly and does not damage the sign.
You can also do emboss or custom backlight. But, such custom installations goes on very technical side. You need to understand that this might lead to heavy cost and maintenance. So, evaluate all future expenses if you want to go for this for your business signage.
7. Keep it simple
Sometimes, the best way to make your business sign more unique is to keep it simple. A clean and minimalist design can be just as eye-catching as an overly busy one. When designing a simple sign, use high-quality materials and a professional printing process. Just use reliable tarpaulin services to ensure your logo is printed on the vinyl correctly. This will help your sign look its best and last for years.
It is one of the best tips to make the most memorable brand identity. You may use any real life object and modify it to make your business logo. The best example here is of Apple company, which is one of the world leading technology brands.
8. Go big!
If you want your business sign to make a statement, go big! A large sign is sure to get noticed and leave a lasting impression. When choosing a size for your sign, be sure to consider the overall look you want to achieve. A larger sign may be more appropriate for a business with a lot of foot traffic. A smaller sign may be better suited for a business with less traffic.
You can also incorporate tag line or vision / mission statement in the business signage. It may enhance overall look and feel of your company. Before finalizing it, please check various alternatives and zero down on the best one.
Last words
By following these tips, you can create an unique and outstanding business signage that is eye-catching, unique, and reflective of your company’s image. Make sure to do case study of your peer competitor’s logos and icons. It will help you to create something that is at par with them.