As a new business owner, you will get all kinds of different advice from businesses that have been around for a really long time and others for just a few years. All of their advice is invaluable and you should take it on board. But the most important thing to remember is that the customer is king and in order to be able to find out what they need and want, you need to be able to engage with them on a regular basis.
Check out tries and tested strategies regarding how to increase customer engagement.
Earlier, there were two options for user engagements:
- Meet the customer when he/she visits the store.
- Do a paid marketing campaign. The agency will ask your customers the questions that needed to be asked.
In today’s technological advanced time, there is a much better way to reach out to your customers. You can use IT (Information Technology), Google forms, third party cloud based forms and the various other platforms to ask them questions and to get answers almost immediately. In order to be able to reach out to such people, you need to have the right IT platform and structures in place and for that to happen, you need the right IT support from the right service provider that will tell you about the hardware and software required
Some businesses are still not familiar with the many methods that can be used to reach out to customers and to ascertain what they expect from your business. The following are such methods that are currently available.
Social media marketing
There are a number of these that are currently available and I suppose one of the most popular would have to be Facebook. This excellent platform allows you to create a Facebook presence for your business. You can use it to reach out to your current and potential customers and ask them questions about the products and services that you currently provide.
You can also use Instagram, Twitter and LinkedIn. One of the biggest platform to achieve business growth is GMB. You must use local SEO to increase your revenue and awareness. It will help you a lot to create awareness and generate brand building.
Official website
This is the place where customers can go and have a look at what you have to offer and the prices that you are selling them for. Your business website is the face of your company. It is important that you use information technology to improve upon it and to provide your customers with relevant information.
It can include news articles, recent blog posts, user reviews, comparison of products and even short movies. You need a fully functional IT structure and platform to be able to set up your website and to constantly update it when necessary. There is no doubt that the Internet is where it is all happening and this is where your business needs to be at all times. By using your external IT service provider to make sure that the relevant software and hardware is in place, your business can be constantly reaching out to your customer base and improving upon it.
Customer retention
Customer retention means to make loyal an existing customer.
If he/she do repeat shopping, you have done a right thing. Quality is the uppermost thing to retain customers. Apart from it, regular schemes are also helpful to make customer engaged with your brand. You can also do a collaboration with a product in your niche to give more value to the customer. It also give boost to mouth publicity, which is the ultimate source for growth hacking of a business.
Say with video
It is a new age marketing mantra. Now-a-days, every marketing has turned to video format from a static image format.
Videos are much more lively and helps to engage your customers. Their span time are better than a text or image content. The key here is not to do hard selling. You should focus on an emotional part or message, which revolves around your brand. Such videos makes a huge impact and are prone to be viral on many social media platforms.