There’s no clear sign for the COVID-19 crisis to end anytime soon. Sure, there have been mass vaccination initiatives worldwide and extensive drug testing for the COVID-19 cure. However, we aren’t sure when the pandemic will end exactly. Besides, we’ve witnessed the various strains of the novel coronavirus posing a threat to the whole world.
So while the pandemic is here to stay, our focus should be on health and wellness. But even with or without a pandemic, fostering overall well-being must be our top priority. It’s good that the health and wellness industry has thrived during the COVID-19 crisis. The sector continues to cater to the public needs by alleviating health conditions, ensuring mental wellness, and ultimately saving lives.
Whether offering tele health services, selling medicines and supplements, or holding fitness centers and wellness retreats, you must be robust regarding how to promote health and wellness business . That said, learn how to do it.
1. Promote through your website and embrace mobile
When marketing your health and wellness business, start with your website. A business website is paramount in this time and age. Not only does it represent your business image and identity, but it also reaches out to your target market. It is also where you promote your products or services, engage with your customers, and conduct business transactions.
For this reason, be sure to update your business website with user experience (UX) in mind. A site with an excellent UX has a well-structured user interface (UX), streamlined elements, clean layout with no clutter, minimalist design with ample white space, fast loading time, and easy navigation. While at it, consider employing responsive web design so that your site will be mobile-friendly.
2. Boost your website traffic and online visibility
It’s not enough that you have a website for your health and wellness business. As much as possible, you want your target market to find your business online. You also want to drive more and more traffic to your website. If you have a pharmacy, you want your clients to easily and quickly find your site in a sea of digital competition. For your pharmaceutical digital marketing campaigns, that’s where search engine optimization (SEO) and pay-per-click advertising come into the picture.
SEO aims to boost your web prominence and site traffic. To get a good ranking on the search engine results pages (SERP), you must optimize your site, create relevant content and build links. On the other hand, PPC has the same marketing objectives as SEO. But as a form of paid search, you agree to have your ads displayed on SERP and pay for every successful click. Learn how to do PPC marketing to increase your sales.
3. Send new prospects and regular clients email updates
As far as digital marketing is concerned, the use of emails has long been proven effective. In fact, Forbes underscored that email marketing is still the most powerful tool. Of various digital marketing channels, it continues to hold the promise of delivering the highest return on investments (ROI).
For this reason, it’s best to research to obtain a list of email addresses of prospects. From there, be sure to send these prospects promotional emails about your health and wellness products or services. As an example, you can send the latest report on best budget treadmill 300 lbs, best recipes to make protein shakes, daily intake of fiber and more such topics. While at it, don’t forget to reach out to your regular customers or clients. It’s vital to keep them updated about your business.
4. Start blogging to boost your content marketing
It’s no secret how people consider content king in the digital world. It is what people are looking for in the first place. As a health and wellness business, you must cater to their needs for valuable and relevant content. That’s where blogging comes into the picture.
It’s a good idea to create a blog as part of your health and wellness website. You can regularly create and publish various pieces of content, whether health articles, infographics of COVID-19 updates, or promotional video clips about your health and wellness products or services. If they resonate with your target market, you’ll become a thought leader in your industry. If you are not able to create in-house blog contents, approach guest bloggers to create guest post / sponsored article. It will attract more customers to patronize your business.
5. Making health and wellness a priority
It is only during a crisis when people learn to prioritize what’s truly important – like health and wellness. Thanks to the industry, businesses have helped people take care of themselves. However, you must do what it takes to promote your health and wellness business.
Whether offering health medications and supplements or running a fitness and wellness center, be sure to consider the digital marketing ideas recommended above. Not only will you boost your business profit, but you’ll help foster people’s health and overall well-being.