The importance of professional Photography in marketing cannot be overstated. Although the digital age does have a lot to do with the impact of media on marketing, it was no less important well before the digital era. From a paper brochure to your business website’s media listing section, the importance of high quality, professional photography and videography have always held immense importance in marketing.
A closer look at the reasons should help us understand the importance in better clarity.
A Picture is worth a thousand words
It’s an old saying and it’s just as true today as it was when the first camera was invented. From a purely scientific point of view, humans tend to understand visual data better and faster than any other singular type of data. There is another fact about human psychology and decision making that makes professional photography such effective marketing tools.
Not only do humans perceive and understand visual data better, but they are also the most likely to make decisions based on visual cues. Therefore, whether you are marketing your latest product, or showcasing newly acquired real estate to build your reputation, photographs and videos are going to be more convincing than any wordy description can ever be.
Importance of professional Photography for a Marketing campaign?
Consult with your marketing manager and team to first decide on the media strategy. There should be a prominent plan in place for the hired Bristol photographer to work with. They should know what they need to capture. Next, go through the list of experienced commercial photographers Bristol has working in the city right now. Create a professional photography Bristol shortlist based on pertinent experience and then go through their offered list of services.
For example, do you need expressive headshots for the project? If so, look for specialist services in headshot photography Bristol. If you want a comprehensive commercial package, pay a visit to evokepictureslifestyle.com. A complete set of business photography services should include Bristol headshot photography, aka Bristol professional headshots, as well as commercial food photography, aerial film creation, and other customisable options to suit your marketing requirements.
Are videos better for Marketing than Photographs?
As any professional Bristol photographer will tell you, both visual mediums have their unique advantages and disadvantages. It’s more about what is required for a specific part of the marketing campaign, rather than choosing one over the other. A marketing campaign should never consist of just photographs, or only videos. It should always be a combination of both. Photographs hold a moment forever, while ad videos deliver more information in the shortest amount of time.
On the contrary, it’s more about how well the marketing plan manages to organize the photos and videos that it has at its disposal. In other words, photographs and videos should complement each other in the campaign, so there is no question of one being better than the other. In the end, it’s the quality and professionalism behind the captured media that will show through.