In the recent development of acquisition and mergers, Adobe acquired TubeMogul for $540 Million. Check out more details.
Adobe is leading name in the Media and Entertainment industry. Adobe Creative Suite is must for all innovative artists around the globe. The invention of Adobe Creative Cloud had been one of the revolutionary products. Various products / softwares of Adobe Systems cover wide range of applications. Some of the major are:
- Graphic design (Photoshop, Illustrator, InDesign, Lightroom)
- Web design (Dreamweaver, Muse, Edge, Contribute)
- Visual effects (Photoshop, After Effects)
- Video editing (Premiere)
- Gaming (Photoshop)
- Audio editing (Audition, Soundbooth)
- eLearning (Captivate, Presenter)
- Digital marketing (Marketing cloud, Mixmo)
TubeMogul is a prominent name in the market of video advertising. The system helps in the process of media planning and buying for various platforms including web, mobile, OTT, TV, on demand channels and other streaming devices. It tracks the entire data of global advertising and helps to create robust marketing strategies. It provides real time data of campaign with all necessary bifurcations and filters.
Two of these best companies joined hands when Adobe acquired TubeMogul. The deal is said to be of $540 million. This merger will produce tight pipeline of advertising and data management solution. Adobe Audience Manager will play the key role here. It will streamline the complex process of digital marketing and advertising technology.
Brad Rencher (Executive Vice President and General Manager of Digital Marketing, Adobe) and Brett Wilson (CEO and co-founder, TubeMogul) had noted this acquisition as one of the huge game changer for everyone’s benefit. The marketing people can create accurate social media planning to reach their desired end customers. The technology of TubeMogul will be fused with innovations of Adobe to create result oriented digital operations.
Detailed road map and future plannings of the outcomes of Adobe acquired TubeMogul will be shared at Adobe Summit 2017 | The Digital Marketing Conference which will run during 19th to 23rd March, 2017.