Running a business is never easy. Also, given the current scenario where a new business is being incorporated daily, it can be quite intimidating to scale an existing business. If you have a new business and looking for growth avenues, then you must have social media strategy for startup ready with you. A digital marketing strategy will help you fuel the growth of the start-up by making people aware of your business and driving traffic to it.
However, any business part of the modern era cannot expand without a social media presence. If you have a start-up looking for avenues to scale and grow, you must start the entire activity by building a presence across social media platforms. This guide will help you create a social media strategy that will aid you and your business develop effective ways to create a presence across social media channels.
What is Social Media?
Before you create a social media strategy for your business, you need to know what social media is. Social media is a network of channels through which people share their opinions, memories, and views and also engage with the content posted by other people.
In the current scenario, social media is the primary source of entertainment for all people across age groups. Also, social media is not just limited to regular people anymore. Celebrities and brands that want to interact with their audiences and followers use social media to reach out to their target audience. Therefore, based on the profile of your audience, you must create social media accounts on some popular websites like Facebook, Instagram, etc. Post creating the account, you can start working on your social media strategy.
Creating a Social Media Strategy
Your social media strategy should be comprehensive and involve all content your target audience enjoys. You can make videos or create static posts based on the communication that you want to put out from your social media channels. In today’s digital age, videos are must for branding and awareness purpose. Instagram reels are must to engage audience and increase your subscribers.
Some important steps in creating effective social media strategies are explained below to help you understand how important social media is and how you can use it best. Make sure to make the social media strategy based on the basis of age groups, interests and geography. Such planned activity will help you to reach to your targeted audience, rather than working for mass.
Improve your Social Media Profiles
Having an optimized social media account on different platforms is very important. You should create an account that glues people to it if they visit it. You must have your objectives before creating a social media profile on different channels. You don’t need to have a presence on all the platforms.
You must pick the ones where you will find most of your audience. You must also add a profile picture to the account’s credibility. Ensure that you add your contact details and other important information so your audience can reach out to you with product inquiries or any concerns.
If you do not have any social media accounts, it is time for you to create one. Identify the platform that brings great advantages to your business.
Come up with a Content Strategy
Having a proper content strategy is one of the strongest pillar of the social media strategy for startup to to build an online presence. You must develop a content strategy and decide on the platforms where you want to distribute the content. Also, you must have an overarching theme for the month before creating a day-wise strategy.
The content strategy will be based on your target audience. For instance, if you are into snacks and foods, you must create appetizing reels of where your snacks can be used.
After defining the audience, you must decide the type of content you want to create and consider copywriting tips to make it attractive and worthy for your audience. You can come up with a mix of static and video posts.
Once you decide on the mix, also choose a frequency of posts. Initially, you can start with posting once a day or once in two days. You can increase the frequency of the posts as and when your followers increase.
Engage with your audience
You cannot just upload something and forget about it. You need to engage with your audience after you post anything. The primary purpose of social media channels is to attract the attention of the audience and then convert them into your customers. Hence, you need to make them feel that you want them to try your products or avail of your services.
Also, when you engage well with your audience, you create a community of loyalists who would want to stick to your brand. You must address all the comments on the post and answer all your DMs to ensure that your customers remain well-informed and become interested in buying the product. You should try to have a dedicated resource to handle social media and address all the queries that the customers might have.
Launching a contest or giveaway can also keep your audience engaged. These interventions create a buzz about your company and increase your reach on a particular platform.
Interact and Go Live!
Several social media platforms allow you to interact with your audience in real time. If your platform has the live feature, you should try to use it as much as possible. These sessions act as a platform for people to ask questions and understand your brand better. You must mark the days you plan to go live and create a buzz around the event.
About 82% of consumers prefer watching a live video to reading something online. Hence, you can use the platform to showcase the fun side of your brand and give them a window to interact with the brand itself.
Use E-mail marketing
While using e-mails is a traditional way to promote your products and services, it is still of great use when it comes to retaining a customer in the plan of your social media strategy for startup. You must create a comprehensive strategy that blends the elements of social media and e-mail marketing.
You can use social media to make people sign up for your newsletter. Also, if you have customers who know about your business via different channels, ensure that you add a social media button on all your e-mailers to redirect them to your social media account.
Conclusion
Once you know how social media works, you can create an effective strategy to make it work for your brand. Before posting any content via your social media account, you must understand your audience. Also, you must keep your audience engaged and try to include a few ways through which you can engage better as a part of your social media strategy.
Once you create a social media strategy for your start-up, run a pilot test to understand the kind of improvements you need to make.