Learn about various types of Facebook marketing ads (image, video, carousel, mobile).
A few years ago, you needed to be an expert to make a Facebook ad. However, circumstances have changed massively. Today, you only need to get good software, which you can find freely on the Internet, to create one. Nevertheless, it’s one thing to create a Facebook ad and quite another to do it by following the best practices. In this article, you should learn about the best practices for creating these ads. That way, you increase your chance of enjoying success. Also check out how to get more traffic on your Facebook Business Page.
Image ads for Facebook campaigns:
When talking about Facebook ads’ best practices, the talk will inevitably turn to the images. After all, Facebook contains tons of pictures. Here, you should only use images of the right size. Additionally, do not ignore the contrast, which you have to turn up. Text overlays are equally important in these types of Facebook ads. Crucially, you don’t have to limit yourself to using only images that are related to your product/brand.
Video ads for Facebook campaigns:
Successful Facebook ads include lots of videos. With a bit of creativity and impeccable timing, your video could go viral. However, you must adhere to the best practices for video ads on Facebook. You should know more about Facebook video maker here. For starters, the videos have to be 15-90 seconds long. More crucially, you must make sure the footage grips your audience within the first three minutes. Do not forget to use captions. On-screen texts are similarly relevant. Remember to choose your music carefully too.
Carousel ads for Facebook campaigns:
Facebook Carousel ads are just as popular as the others. However, you have to restrict yourself to the best practices to derive as much success as you crave from it. Remember to use the Dynamic Product Ads on Carousel Ads. While at it, don’t forget to set various retention windows using the DPAs. What’s more, you should focus on users who have viewed the ad or item within the last 30 days.
Mobile ads for Facebook campaigns:
Facebook offers ample room for posting mobile ads, as well. After all, Statista reports that more than 96 percent of Facebook users access their profiles through mobile gadgets. Because of this, all ads need as much optimizing for mobile as possible. You have to preview the ads before posting them to ascertain that everything is well with them too. More importantly, give users the option of accessing some of your ads only when they are near Wi-Fi.
Therefore, now that you are familiar with these best practices, the next step is to start creating Facebook ads. While at it, you should limit yourself to what applies for the kind of ads you wish to post. As posted above, your options include mobile ads, image ads, video ads, and carousel ads. Such digital marketing will give boost to your business. Each type of advertisement has its set of unique practices that you must adhere to if you are to enjoy the kind of success you desire.